The man was stunned when he heard Su Yi's words, and his expression instantly became excited and agitated again.
He handed the financing proposal in his hand to Su Yi and immediately began vividly describing his business model and development ideas of 'building grassroots influencers and empowering individual IP value.'
Su Yi found a seat and sat down, listening while flipping through the financing proposal in his hand.
He saw that the company's current main business model was to earn advertising fees from some online platforms by shooting and creating short videos, as well as cooperating with local cultural tourism to shoot some promotional short films.
On the surface, it looked like a third-rate, or even completely unconventional, advertising company.
But in reality... Su Yi found that the company was quite distinctive in content production, UP creator cultivation, and influencer building, already resembling an influencer agency.
Moreover, Su Yi also found.
The other company also had a somewhat advanced concept and had started to shift content creation towards e-commerce operations.
It just hadn't yet formed the entire operating idea that would later sweep the internet: attracting traffic, building influencers, and then utilizing influencers' individual IP for live stream e-commerce.
Of course, at this time, it was still not very possible to monetize traffic through 'live stream e-commerce'.
After all, the short video industry and the business model combining e-commerce and live streaming had not yet taken off.
Douyin and Taobao Live hadn't launched at this time, and Kuaishou, which had just launched, was still just a small platform with a shallow traffic pool that everyone used to record their lives.
The entire mobile internet landscape at this time.
It was at a stage where various major internet giants were competing for users and traffic entry points.
The enormous business opportunity of short videos was still in its nascent stage, let alone 'live stream e-commerce', a business model that fully embodies the 'influencer economy'.
But the torrent of time always rolls forward, unstoppable.
What is meant to happen will always happen in the future.
A business idea that doesn't work now doesn't mean it won't work in the future.
"President Su, these are some short videos produced by our company."
After finishing his talk on business development ideas, the man took out his phone and showed Su Yi some videos their company had published online, continuing,
"We plan to deeply develop in the food and lifestyle, and fashion and beauty sectors later. I've thought about it carefully, and we can later use short videos as a traffic entry point to combine the individual IP value of the influencers we've built with offline food brands and the online e-commerce sector, finding as many channels as possible for IP monetization..."
Su Yi had originally just casually glanced at the short video content produced by the company that the man displayed.
He hadn't intended to pay too much attention.
Yet, he suddenly discovered that the short video content displayed by the other party surprisingly featured the figure of Li Ziqi, who would become hugely popular on the entire internet, and even internationally, in later years.
"President Huang, is this an influencer cultivated by your company?"
Su Yi asked, pointing at Li Ziqi's figure in the video.
President Huang nodded and said,
"Ziqi is one of the candidates we believe has cultivation potential. Our company also has others, influencer rookies who already have over a hundred thousand followers on various online platforms..."
President Huang continuously introduced the influencer talents cultivated by the company to Su Yi, stating that their company already had a complete mechanism for cultivating influencers.
However, monetization was currently difficult, and the company was always in a state of loss.
"Not bad,"
Su Yi said.
After seeing Li Ziqi, he had already decided to invest these 5 million yuan.
"Cultivating and building influencers with potential, thereby establishing individual IP value, and empowering the formed individual IP value through various traffic monetization channels, ultimately forming personal brand awareness to achieve greater traffic monetization—this path of business model... I am optimistic about it."
President Huang was extremely excited when he heard this:
"So you're planning to invest in our project?"
Su Yi nodded and said,
"However, for a 5 million yuan investment, I want 51% equity in your company."
Su Yi carefully examined the 'Xiangzheng Culture' company managed by President Huang and found that, apart from the five or six minor influencers the company had signed and cultivated, there were no other notable assets.
The only thing... was their short video production team, which had some skill.
What's more, at this time, 'Li Ziqi' couldn't even be considered a minor influencer.
For a company that is completely asset-light.
Su Yi felt that investing 5 million yuan and asking for 51% equity was not excessive.
After all, if calculated at fair value, the entire company's worth would probably not be much more than 5 million yuan.
"Okay, no problem."
President Huang agreed without a second thought.
He had been carrying this financing proposal around for three months, and no one had given it a serious look.
If he couldn't secure funding, and with banking institutions completely refusing to approve loans for companies like theirs, he had originally planned to give up, disband the company team, and return to his hometown in Rongcheng.
Therefore, letting the company continue to survive seemed more important in his heart than losing the controlling stake.
What's more, he knew how much his company was worth.
The price Su Yi offered was already a premium in his mind.
"Although I want 51% equity, under normal circumstances, I will not interfere with the company's operations and business development."
Su Yi thought for a moment and emphasized,
"Just proceed according to your financing proposal plan; I don't see any problem with it. Oh, by the way... this Li Ziqi, you can indeed pour resources into her and focus on cultivating her."
"What Li Ziqi?"
President Huang nodded hurriedly, still wanting to say something, but Lin Minghui had already appeared behind Su Yi.
Su Yi heard a sound, turned around, and saw it was Lin Minghui.
He chuckled,
"President Lin, are you done with your socializing?"
Lin Minghui nodded, casually glanced at President Huang, and said with a smile,
"I chatted a bit with a few friends. Brother Su, is this... a good project you've found?"
"It's not considered a good project, I can only say it's worth investing in and trying out,"
Su Yi said, handing the financing proposal in his hand to Lin Minghui for a look.
Lin Minghui looked at it, then let Manager Yang behind him take a look for reference.
"Influencer's individual value empowerment?"
Manager Yang browsed through the financing proposal in his hand.
"This business model might be difficult to work out. In business models like this, traffic monetization has always been a major challenge."
Lin Minghui nodded, quite agreeing with Manager Yang's statement.
Just looking at the business model in this financing proposal, neither of them felt that this project had any investment value.
"Brother Su, this project has quite some risk,"
Lin Minghui pondered for a while, then reminded with a smile,
"However, this 5 million yuan investment isn't much. You've earned seventy to eighty million from the stock market, so you can afford to lose 5 million."
(End of this chapter)
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