The festival's energy had reached its peak. Music, laughter, and the smell of street food mingled with the neon glow reflecting off wet streets. For most, it was a day of celebration. For Yujhae, it was a calculated opportunity.
He walked through the crowd with Taejun and Dojin, eyes scanning every stall, every street corner, every potential customer. Kids crowded around VR demos, adults lined up for exclusive gaming hub events, and tourists paused to snap photos with Phoenix branding displayed everywhere.
"Boss… it's chaos out here," Dojin said, dodging a runaway hot dog cart. "But we're making money on every corner."
Yujhae smirked. "Chaos is the currency of opportunity."
---
Every aspect of the festival had been leveraged. His pop-up gaming hub outside the main venue ran high-score tournaments, charging small entry fees with prizes that subtly advertised his main hub. Energy drinks sold like wildfire, while VIP lounges inside Phoenix offered rest, food, and private gaming pods. Every person who experienced it left with a brand memory embedded.
But Yujhae wasn't finished. He pulled out his phone and activated the System marketing interface.
> System Mission Update: Festival Exploitation Active
He selected options for Reklama Marketing — targeting festival-goers online and through the hub's interactive stations. Sponsored posts, quick social media clips, geo-targeted ads, and short video reels flooded phones.
Within hours, festival attendees started trickling toward both Phoenix and the gaming hub after experiencing the pop-up stations. People who hadn't even planned to visit his properties now lined up, curious and eager.
---
Meanwhile, he had sent a team to strategically distribute flyers, QR codes, and branded merchandise. Each QR code redirected customers to Phoenix and the hub, offering small rewards, VIP invitations, and bonus gaming time.
"Boss, the line's already two blocks long at the hub," Taejun reported, checking his tablet. "Phoenix is seeing a 30% spike in first-time visitors too."
Yujhae's grin widened. "Good. Keep it rolling. Every visitor is another potential regular. We're not just taking advantage of the festival — we're building a habit."
Dozens of street performers, food vendors, and mini-game hosts were subtly partnered with him. Every booth with his logo contributed to brand recognition. The festival became not just entertainment, but a live advertisement engine.
---
By the afternoon, he analyzed the data. Foot traffic patterns, social media interactions, and first-time purchases all pointed to one thing: Yujhae had turned a festival into a coordinated marketing operation.
SYSTEM ALERT:
> Festival Exploitation Complete
Reward Granted: Increased Renown, Influence +20%
Yujhae smirked. "This… is the power of strategy. Fight the streets, own hubs, now control the crowd."
---
After the festival ended, Yujhae returned to Phoenix, scanning the post-festival analytics. Visitors who had joined the hub now signed up for tournaments, bought memberships, and started following social media channels. Phoenix's and the hub's popularity surged in a matter of hours.
But the System had another mission waiting:
> New Mission: "Business Rise"
Objective: Acquire business — Post/Mail Service
Reward: Hidden
Yujhae tilted his head, reading the notification. A post office or mail business? Simple, yet strategic. Controlling communication channels could tie into his hubs, Phoenix, and new ventures.
"Perfect," he muttered, turning to Taejun and Dojin. "We're not just expanding physically — we're expanding influence. Buy the business. Integrate it. People need to see Phoenix everywhere."
---
Within the next few days, negotiations for a small, locally operated post office were concluded. Yujhae handed over funds without hesitation, acquiring the property. The System confirmed:
> Property Acquired: Local Post/Mail Service
Status: Operational, Pending Integration
He inspected the office. Old counters, faded walls, and a faint smell of paper and ink — but the potential was clear. He began planning immediately: integrate promotions, distribute flyers, and create a network for advertising all his properties. Phoenix clubs, the gaming hub, and festival promotions could now reach every corner of the town.
Taejun observed quietly. "Boss… you're turning the town into your personal network."
Yujhae smirked. "Exactly. Influence isn't just about power in the streets. It's visibility, reach, and access. Every flyer, every ad, every package we touch spreads Phoenix further."
Dojin laughed. "You're insane… but I gotta admit, it works."
---
SYSTEM UPDATE:
> Mission Complete: "Business Rise"
Reward Granted: Renown + Influence
Hidden Skill: Potential unlocked
Yujhae stood atop the counter, looking over his expanding empire: two clubs, a thriving gaming hub, a post office to control marketing channels, and the power to reach every corner of the city. The festival had been exploited perfectly, turning chaos into opportunity, and Phoenix's mark was now everywhere.
"From the streets to the hubs, to the crowd, and now communication…" Yujhae muttered, cracking his knuckles. "Nothing escapes Phoenix."
The neon lights reflected off wet streets outside. The city might sleep, but Yujhae never would. His empire was rising — and the next mission was already waiting.