The legendary Beggar Immortal, who ascended to become one of the Ten Heavenly Immortals after mastering the ultimate begging techniques, gets kicked out of heaven for stealing the Jade Emperor's wine. As punishment, he's reincarnated as a young master of a wealthy merchant family—the complete opposite of everything he stood for. Worse? The Beggar Sect that he founded has become corrupt, fat, and lazy, now acting like loan sharks who exploit the poor instead of helping them.