Domestic lipsticks, with celebrity endorsements and brand backing, can sell well even with classic shades.
But if there's nothing, they won't sell even for 15 a stick.
In the past few days, Meiyou's Celebrity Business Unit has been recruiting heavily and is gradually becoming complete!
It's right in that nearly new office building!
Song Sining recruited some very capable makeup artists and stylists.
They not only signed confidentiality agreements but also paid an additional 30% compensation and signed non-compete agreements!
Not just the Celebrity Business Unit, but even core employees in other departments also received an additional 30% compensation and signed non-compete agreements!
In the future, they can leave Meiyou, but if they want to switch to a competitor, they will have to pay a huge penalty for breach of contract!
It can't be helped; Meiyou is growing bigger and bigger, and all kinds of business secrets are coveted by other competitors.
Wang Yi certainly doesn't want to provide a dowry for others!
Meiyou offers good benefits and has a good future, so most employees want to work stably at Meiyou and won't reject non-compete agreements.
As for the few unwilling to sign non-compete agreements, Wang Yi won't care; those who haven't been made permanent will have their permanent status process stopped immediately.
Those who have already started working will immediately be paid severance and dismissed!
People with such intentions are not suitable to stay at Meiyou!
Wang Yi wouldn't be so saintly as to let Meiyou become a "Whampoa Military Academy," training batches of talent for other competitors and then helping competitors destroy itself!
Company matters were left to Song Sining to coordinate, while Wang Yi would visit various factories whenever he was free to conduct research.
Or he would drive around the city.
Whichever shop caught his eye, he would directly acquire it.
For example, last week, Wang Yi passed by Quancheng Road, saw a very good standalone shop, and immediately acquired it.
Two floors above ground, 400 square meters, plus one underground floor for storage and one floor for parking, cost a total of two million!
It was an incredible deal!
More importantly, it was the location.
Whether in the past or in the future, Quancheng Road is Jizhou's most central commercial district.
Even after more than ten years, when the city center shifts eastward, the popularity here will still be very strong.
This shop will also be one with the highest sales in the future.
Without any hesitation, Wang Yi immediately had Song Sining contact a renovation company, and several construction teams entered the site together, rushing the work quickly to carry out renovations!
This way, it could be renovated in over 20 days.
At the same time, various procedures were also being expedited.
It is estimated that before the end of the month, it can officially open, becoming Meiyou's first flagship store!
Also its first physical store!
And it's not just this one; Wang Yi also acquired several high-quality shops in other prime locations!
Wang Yi even directly bought several shops in Wanda and Hexie.
These two large shopping malls will always be bustling and are worth buying at a low price.
However, for those shopping malls that would decline in a few years, Wang Yi did not buy them but chose long-term leases!
Not only was Wang Yi acquiring and leasing shops, but all staff in Meiyou's market expansion department were also scouting locations, negotiating for shops, and reporting.
After on-site inspection and approval by Wang Yi and Song Sining, it was then decided whether to buy or long-term lease.
Then renovation teams were immediately arranged to enter the site for renovation, so they could open next month.
Physical stores in Jizhou City were progressing rapidly.
Other physical stores within the province also had staff continuously scouting locations and moving forward.
Even in first and second-tier cities like Didu, Modu, Jiangcheng, and Hangcheng, people were scouting locations, researching, and negotiating…
For stores outside the province, Wang Yi didn't have time to go to each one personally; it was generally senior executives like Chen Chuanqing who went to negotiate.
Then, via video conference, they finalized the results with Wang Yi.
For shops with high appreciation potential, Meiyou directly bought them.
For shops with limited appreciation potential, they directly long-term leased them.
Like shops in Didu, it's relatively difficult for individuals to buy, but buying in the company's name is still not a problem.
If these kinds of shops aren't bought at a low price in 2011, the annual rent in the future won't be a small sum!
Currently, Meiyou has a profit of ten to twenty million entering its accounts every day and is definitely not short on money!
Wang Yi directly instructed the expansion department to massively purchase high-quality stores and shops in core commercial districts of core cities.
Then arrange renovations to prepare for opening Meiyou flagship stores!
Even if there's a real shortage of money later, these shops can simply be mortgaged for loans.
The progress of physical stores outside the province was also rapid.
Zeng Zhi, Zhang Yong, and Li Zhong respectively began to promote Meiyou's offline layout in the Southeast, Southwest, and Central regions.
Endorsers were already in place and had appeared on trending topics several times, partially boosting Meiyou's reputation.
Their promotion also became much easier.
They also opened up many channels and acquired many shops.
Of course, these shops are all specialty stores, operated by franchisees at their own expense, which Wang Yi doesn't manage.
Meiyou only invests in high-quality shops in core commercial districts of first and second-tier cities.
The others are all specialty stores, with franchisees bearing their own profits and losses.
In contrast to Meiyou's rapid progress and swift development, Hu Zixuan's Hallyu Tribe was steadily losing ground.
Agents within the province constantly withdrew, terminated cooperation; returning goods, refunds, and franchise fee refunds were one thing.
Some even demanded penalty for breach of contract!
Even more, some directly brought their channels, resources, shops, and employees and joined Meiyou on the spot, becoming Meiyou specialty stores!
The problem is that such examples were not isolated cases, nor a minority, but a widespread phenomenon!
They broke their contract with Hallyu Tribe one moment and signed with Meiyou the next!
Some even more eager ones hadn't even finished returning goods here when they had already removed their storefront signs there and replaced them with Meiyou's signs…
"Too much bullying!"
"Meiyou is bullying too much!"
Hu Zixuan was so angry he swore, and the goji berry water steeped in his thermos cup no longer smelled fragrant.
Zhang Chuanfang across from him, however, was in a great mood, thinking to herself:
"Thankfully, this old lady listened to her daughter's advice and abandoned the darkness for light, otherwise, 20 million would have gone down the drain!"
Of course, her face was full of distress:
"Old Hu, I have a bad feeling, this Wang Yi is too detestable!"
"Not only are all our previous agents betraying us, even the agents I painstakingly negotiated with in several southwestern provinces and the channels I just opened up have also broken their contracts! Alas!"
Zhang Chuanfang sighed with a bitter expression, wearing an extremely sorrowful demeanor.
What Hu Zixuan didn't know was that Zhang Chuanfang had indeed signed those stores, but not for Hallyu Tribe, but for Meiyou!
Zhang Chuanfang had also painstakingly opened up those channels, but they were also opened up for Meiyou!
Then she deliberately staged another scene of franchisees and channels betraying them, so they could legitimately convert into Meiyou specialty stores and Meiyou channels!
Hearing this, Hu Zixuan's expression changed dramatically:
"What? Those we just negotiated with, broke their contracts? Then isn't our Hallyu Tribe finished?"
"Old Hu, what about those you negotiated with, did none of them break their contracts?"
Zhang Chuanfang feigned a question.
Hu Zixuan sighed:
"Meiyou's recent moves are too big, with a hundred new products and official announcements of endorsers and continuous trending topics! This has led to a significant increase in Meiyou's visibility, and several channels and franchisees on my side have also defected. But the scale is still controllable."
"That's good, that's good!"
Zhang Chuanfang nodded, then changed the topic:
"My progress here isn't smooth. I suspect Meiyou people are developing the Southwest market and seizing our territory. I suspect that behind the collective defection of those already franchised channels, it's all their doing."
"Oh?"
Hu Zixuan's expression became solemn:
"Now that you mention it, it's true. Someone is also promoting Meiyou in the Southeast market!"
"Old Hu, in the Southwest market, I can't compete with Meiyou's people. I plan to give up the Southwest market and go to the Northeast to develop!"
"???"
Hu Zixuan was puzzled:
"Why go to the Northeast?"
Zhang Chuanfang sighed:
"Meiyou's products are mainly dresses; the Northeast gets cold early, so they definitely won't promote there. This is our opportunity."
"Our Hallyu Tribe's inventory includes not only summer wear but also autumn wear. As long as we capture the Northeast market, we can not only sell summer wear but when it gets cold, we can also sell autumn wear, clear last year's inventory, and quickly recover funds!"
Hu Zixuan nodded:
"What you said makes sense, alright, you go to the Northeast. In the dress market, our Hallyu Tribe can't beat Meiyou, but for autumn wear, they are no match for us! The Northeast gets cold early, so it's good to open the market early and plan for autumn wear!"
"Then I'll go."
Zhang Chuanfang exchanged a few pleasantries and quickly left, but secretly delighted:
"Hu Zixuan, oh Hu Zixuan, you're smart your whole life, but foolish for a moment."
"I am indeed going to the Northeast to develop the market, but it's to develop the market for Meiyou and complete the task arranged by Boss Wang!"
Currently, Meiyou's physical store map has Zeng Zhi developing the Southeast market, Zhang Yong developing the Southwest market, and Li Zhong developing the Central region!
The remaining Northeast market, Wang Yi entrusted to Zhang Chuanfang!
This way, the national market map of Meiyou's physical stores was basically laid out.
Moreover, most of them are franchisees investing their own money to join, bearing their own profits and losses, so Meiyou has little burden.
On the contrary, the wider Meiyou expands, the faster it grows, the more stable it becomes, and the less it fears being copied.
If they act slowly, procrastinate, and let copycat brands open up the market first, then Wang Yi would be in trouble.
Copycats beating originals is not just talk.
Therefore, Wang Yi has always been pushing forward rapidly, quickly increasing investment, racing against imitators!
Before imitators make big moves, first capture the national market!
Anyway, profits are high, so as long as it expands, there will be profits.
Even if it can't be sold in the end and there's some inventory, it's fine.
Wait for a Double Eleven (Singles' Day) promotion wave, or like Nike and Adidas, supply discount stores and outlet stores at 30-50% off, and then discount stores and outlet stores sell at 50-70% off!
Moreover, Wang Yi has already arranged for Cai Zisong to lead a team to develop a powerful inventory management system.
By then, Meiyou Mall, online flagship stores, offline flagship stores, specialty stores, warehouses, various channels, etc., will all uniformly use this system.
Not only the computer end for stores, but also the mobile end for Meiyou's senior executives, store managers, and supervisors!
Of course, permissions are different, and the information displayed is also different.
At Meiyou headquarters, core senior executives can see core data, while Wang Yi and Song Sining can see all data.
Including each store's sales, inventory, purchasing status, sales revenue, profit, etc., everything is clear.
But at the terminal system, only their own store's situation can be seen!
For which store's categories are about to run out of stock, the system directly pops up a prompt.
For flagship stores, orders are placed automatically, and nearby warehouses immediately restock.
For specialty stores, a pop-up prompt is generated and sent to the store manager or supervisor for them to decide whether to restock and how much.
If the warehouse is out of stock, they can also use the system to first transfer goods from other stores with more inventory.
Even consumers placing online orders and picking up at nearby offline flagship stores or specialty stores are available!
If Wang Yi wants to make Meiyou big, he must make it the best.
Through the inventory management system, the marketing department can also timely control all sales data and inventory data, and arrange for the major factories to adjust production capacity in time!
For best-selling styles, immediately increase orders.
For slow-selling styles, immediately reduce production.
This will not create too much inventory.
It can also use the system to see the inventory status of various warehousing centers, timely adjust distribution strategies, and exchange surplus inventory.
This prevents one warehousing center from having some styles out of stock and other styles overstocked!
With this system, timely adjustment of production capacity and inventory will not lead to inventory accumulating to the point of imminent bankruptcy, like Vancl did!
August 14th.
Wang Yi arrived at Qiuyun Garment Factory early in the morning and met an old acquaintance.
"Boss, you've arrived."
Wei Ming smiled and greeted him.
The first capable executive Wang Yi met had already been transferred by him from Liangcai Garment Factory in the county town to Qiuyun Garment Factory.
Liangcai Garment Factory increased its production lines but still only produced two thousand per day.
As for the new factory building, it was still under construction and would only be completed in September; it might not even have time to install production lines before encountering demolition!
Wei Ming was a reliable talent, and putting him in a small garment factory was a waste of talent.
Additionally, Chen Chuanqing was busy with business trips, inspecting physical stores in first and second-tier cities, and couldn't attend to this side, so Wang Yi transferred Wei Ming to Qiuyun Garment Factory to be the factory director!
"How is the production capacity?"
Wang Yi inquired.
"Boss, the existing production lines are all running at full capacity, with a single-day production capacity exceeding fifty thousand pieces!"
"In addition, those empty workshops are also installing new hanging production lines and simultaneously recruiting a large number of skilled garment workers."
"Once all installations and debugging are complete, it will take about half a month. By early next month, Qiuyun Garment Factory's production capacity will double, reaching a daily output of one hundred thousand pieces!"
"Good, very good!"
This efficiency greatly satisfied Wang Yi.
Due to intermittent purchases of trending topics and continuous purchases of Nokia app store listings, Meiyou's sales were steadily climbing!
Qiuyun Garment Factory, Dongrui OEM, and Miansen OEM, these three major garment factories running at full capacity with a daily output of 150,000 pieces, could only generate partial inventory.
Moreover, this wave was just the beginning; next there would be physical store openings and endorsers becoming hugely popular, at which point sales would surge again!
With this little inventory and this little production capacity, it would simply not be enough to sell at that time, completely insufficient!
Fortunately, there was also Shen Qiuyun's family OEM as a backup, which could then exert full effort!
However, the Shen family's OEM has not yet started production.
In a few days, Wang Yi would have to go there personally to see it on-site.
For this matter, Shen Qiuyun had already arranged with Wang Yi to go south together next week to take a look.
Wang Yi then asked:
"How is the second phase of the project?"
The vacant land at Qiuyun Garment Factory was also under construction.
"The second phase of the project is progressing smoothly; all are steel structure factory buildings, the foundation was already laid by the former factory director, and approval procedures are all settled.
Only construction remains; it is estimated to be completed by mid-next month. The hanging production lines were ordered in advance, and with installation and debugging, it is expected to start production by early October!"
Wang Yi nodded:
"Early October? Alright, how much production capacity will there be by then?"
"Boss, the second phase of the project has a similar area to the first phase; if completely built and all introduce hanging production lines, it can also have 100,000 capacity, which means a daily output of 200,000!"
"Good, this way it's stable!"
Wang Yi breathed a sigh of relief, waiting until early September when his own production capacity would reach one hundred thousand, and early October when production capacity would reach two hundred thousand!
By autumn, even without Dongrui and Miansen as OEMs, it would not be a big problem.
One Qiuyun Garment Factory, with a daily production capacity of 200,000, supplying the entire province and even several surrounding neighboring provinces, would be no problem.
As for outside the province, they would still need to find OEMs.
After inspecting the garment factory, Wang Yi returned to Meiyou Building.
But just after returning, he was stopped by an old man over sixty.
"Boss Wang, you're back!"
The other party looked excited.
"Are you looking for me for something?"
Wang Yi was puzzled; this person knew his identity.
"Boss Wang, I am Chu Guangliang, a friend of Yin Zhongyu; he asked me to come to you."
"Oh, the former landlord of this office building!"
Wang Yi suddenly understood:
"What brings you here at his request?"
"Boss Wang, you're a big boss, very capable; you acquired Old Yin's office building and four apartment buildings in one go, truly impressive. Coincidentally, I also have three apartment buildings here, what do you think…"
"..."
Wang Yi was utterly speechless:
"You also want me to buy them?"
"Yes!"
"You also want to flee?"
"Yes!"
Chu Guangliang nodded:
"To be honest, my daughter is also abroad and doesn't want to come back. The bond between father and daughter is deep, I also want to…"
"Stop!"
Wang Yi was utterly speechless; it's that emotional card again!
No wonder people say birds of a feather flock together.
Chu Guangliang and Yin Zhongyu are friends; even their arrangements are the same.
Both raised their children poorly, sent them abroad, and they don't want to come back…
Originally, Chu Guangliang didn't have many thoughts, but seeing his old buddy flee, he also had ideas.
However, his assets were not easy to cash out.
So Yin Zhongyu, this old geezer, directly gave him an idea: to have him come to Wang Yi and also play the emotional card!
Damn it!
Wang Yi wanted to swear; did he really take Yin Zhongyu's four apartment buildings and one office building because of their deep father-son bond?
Of course not!
It was purely for the financial center planning next year, freezing demolition, to make several times the profit!
Wang Yi sighed:
"Are your houses also nearby?"
"Yes, Yayuan Community, it's next to Old Yin's Huiyuan Community."
"Oh, I see."
Wang Yi understood; it really was part of the financial center's demolition, the very community Song Sining had looked at before.
If he bought from others and it was demolished next year, there might be trouble.
But this old geezer was already preparing to flee, so it didn't matter.
By then, this old geezer would be a foreigner; if he wanted to come back and cause trouble, looking at the tens of thousands of yuan for a round-trip ticket, he would be willing but unable!
However, Wang Yi didn't directly agree, but said:
"As you know, I just bought four sets, I really don't lack houses…"
Chu Guangliang became anxious:
"Boss Wang, I'm selling cheap! Cheaper than Old Yin. Three 150-square-meter units, with six ground parking spaces and three large storage rooms, only 1.8 million."
"Too expensive!"
Wang Yi waved his hand and was about to walk towards the company.
"1.75 million, Boss Wang, only 1.75 million!"
Wang Yi said without looking back:
"I've already bought three sets, I don't lack houses, you should look for someone else."
"Boss Wang, three 150-square-meter units, with parking spaces and a basement included, a total of 1.7 million!"
Chu Guangliang directly blocked Wang Yi's path, with an attitude that he wouldn't let him leave without buying!
"Alas, another wave of immense wealth that can't be avoided!"
Wang Yi sighed inwardly and stopped.
(End of this chapter)
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