Many girls suffer from appearance anxiety and body image anxiety.
In reality, this anxiety is even more severe and competitive among female celebrities.
Every awards ceremony and red carpet event is a battlefield where they compete for attention.
They compete in status, looks, temperament, figure, clothing, styling, makeup, complexion...
If their makeup is outshone by someone else, and the other person then buys a trending topic to disparage them, it's a devastating blow!
As the top agent, Xu Cui understood the cruelty involved.
This time, Wang Yi's "pure yet alluring" style makeup, dress, and styling made Ye Xiaohe look completely new; at the next ceremony, she would definitely outshine everyone.
New lipstick shades can also significantly improve one's complexion, even becoming the center of attention.
Men might not care much about shades, often thinking all reds are similar.
But girls can spot the subtle differences between different reds at a glance!
Xu Cui was even more aware that Meiyou's five new lipstick shades would definitely make her artists stand out in terms of complexion.
The same went for Meiyou's "pure yet alluring" style dresses.
Now, when her artists attend events, Oscar/Best Actress winners with haute couture use haute couture.
Top-tier actresses with endorsements use their endorsed brands.
Everyone else would wear Meiyou's new "pure yet alluring" style, paired with other items, to ensure they wouldn't be outshone!
More importantly, Wang Yi himself always manages to create many trendy and fashionable things!
This was true for Meiyou's "pure yet alluring" style dresses, and also for Meiyou's "pure yet alluring" style lingerie and stockings.
Even Meiyou lipsticks could produce incredibly attractive new shades!
All of them were unconventional, groundbreaking products!
Celebrities and artists would all love them when they saw them!
"Boss Wang is quite something. I wonder if there are more new fashion items that haven't been released yet?"
Xu Cui's thoughts raced.
Ye Xiaohe's endorsement of Meiyou was the most correct choice.
At the very least, Ye Xiaohe wouldn't lack fashionable gowns for important occasions in the future!
If they deepened their cooperation with Meiyou, her other artists wouldn't lack fashionable gowns either!
Thinking this, Xu Cui called Wang Yi aside and slowly began:
"Boss Wang, Xiaohe really likes Meiyou's new dresses, and I personally like them very much too. To be honest, even my other artists like them a lot."
Wang Yi secretly rejoiced, the fish had finally bitten!
His initial Meiyou promotion strategy was to promote it first in the entertainment industry, through celebrities!
As long as many celebrities wore Meiyou's "pure yet alluring" style dresses, Meiyou wouldn't have to worry about sales.
The words "XXX Celebrity Style" meant traffic and sales!
Wang Yi smiled slightly:
"It's Meiyou's honor to be liked by Sister Xu and your artists. If there are any needs, Meiyou is willing to provide support."
"Boss Wang, straightforward!"
Xu Cui's face lit up with joy; that was exactly what she wanted to hear:
"I know Boss Wang will launch many 'pure yet alluring' style new products, and Boss Wang also knows that celebrities need gowns for events. But there are too few haute couture gowns from big brands, only so many each year. Besides top-tier actresses, it's very hard for other first-tier artists to get them."
Xu Cui sighed:
"So, I hope to cooperate with Meiyou. In the future, when Xiaohe attends various ceremonies and events, Meiyou can provide new dresses and gowns."
Wang Yi gladly agreed:
"No problem. Xiaohe is already Meiyou's spokesperson, so Meiyou will cover all her gowns from now on! But considering the time, Sister Xu, please give notice half a month to a month in advance! I will arrange for the best designers to custom-make and produce them for Ye Xiaohe."
Xu Cui nodded:
"Okay. In addition, our other artists also need Meiyou's new dresses and gowns. Of course, their status is even higher than Ye Xiaohe's, which would also be a form of promotion for Meiyou..."
Wang Yi thought for a moment:
"Other artists? That's fine too. In the future, Meiyou can reserve a few new styles for your artists to wear first. After they wear them, we'll launch them to the market. But during promotion, we hope to add the words 'XX Celebrity Style'."
"No problem!" Xu Cui agreed, not wanting Meiyou to work for nothing.
This way, her artists who didn't have haute couture or big brand dress endorsements could get Meiyou's new gowns and outshine other artists.
Meiyou could also significantly increase sales through the "celebrity style" effect of these artists.
It was a mutually beneficial, win-win situation.
Wang Yi even got a great deal!
With just minor modifications and the same Meiyou "pure yet alluring" style, the four words "celebrity style" could make sales skyrocket tenfold, or even twentyfold!
After all, most of Xu Cui's other artists were first-tier, many were top-tier actresses, with Oscar/Best Actress and TV Queen awards, and they all had a large number of fans.
The fan economy behind them was immeasurable!
Thinking this, Wang Yi immediately said:
"How about this, Sister Xu, I'll specially set up a Meiyou Celebrity Division!"
"Meiyou Celebrity Division?"
Xu Cui became interested.
"Yes! From now on, whatever dresses your artists need, Sister Xu, just provide their body measurements and information to the Meiyou Celebrity Division in advance, and the division will naturally create the new gowns you need as quickly as possible. Even new lipstick shades, styling, and makeup!"
Wang Yi said with a smile:
"If there are any issues with the gowns, the Meiyou Celebrity Division will immediately adjust them until you are satisfied!"
"Such good news!"
Xu Cui's face lit up with joy:
"This way, wouldn't my artists always have Meiyou's latest dresses and gowns, and even styling?"
With just some casual suggestions from Wang Yi, Ye Xiaohe could be completely transformed!
This cooperation was absolutely worth it!
It wasn't just generally worth it, it was worth spending money on!
In 2011, the makeup and styling in the entertainment industry were only slightly better than the non-mainstream styles of the previous two years.
After all, Super Boy and Super Girl contestants at that time all had non-mainstream styling...
Compared to the aesthetics ten years later, it was too far behind.
"Of course, the Meiyou Celebrity Division will definitely charge other artists. But for Sister Xu..."
Wang Yi changed his tone:
"Given our relationship, it's all free!"
"Haha, thank you, Boss Wang!"
Xu Cui extended her hand:
"I'll remember this favor. If you need anything in the future, just say the word! I, Xu Cui, still have some influence in the Beijing circle, and even the entire entertainment industry!"
"Alright! Then if Meiyou can't make it, and I go into the entertainment industry, you'll have to give me a leg up,"
Wang Yi joked.
"No problem, but if Meiyou can't make it, then all other companies might as well go bankrupt!"
Xu Cui knew Meiyou's potential and prospects best!
"Hahahaha," Wang Yi laughed heartily.
The establishment of the Meiyou Celebrity Division would closely link Meiyou with celebrities and the entertainment industry.
In the future, high-quality new Meiyou styles would first be worn by celebrities on the red carpet and at various events, and then immediately launched as "celebrity style" on the Meiyou mall, flagship stores, and physical stores!
It would likely sell out immediately!
This was much simpler and much more effective than spending money on promotion.
There was no way around it, these days everyone recognized celebrities!
More importantly, Xu Cui's artists were just the beginning.
Seeing that Xu Cui's artists were all cooperating with the Meiyou Celebrity Division and had so many beautiful new styles and looks, could other celebrities remain calm?
They would probably also seek out Meiyou for cooperation!
At that time, Meiyou would not only have more "celebrity style" dresses that would completely sell out, but celebrities would also have to pay!
Xu Cui was the breakthrough for the Meiyou Celebrity Division to enter the entertainment industry, so she could be provided with free services and new custom designs.
But other celebrities would have to pay one by one, or exchange resources.
For example, helping Meiyou with an event, recording a promotional video, and so on...
Most importantly, once the Meiyou Celebrity Division grew, they could release news and buy a trending topic.
To let the entire internet know that even celebrities were scrambling to cooperate with Meiyou! Paying to buy Meiyou's new dresses and gowns!
Then Meiyou's brand would be completely established! It would completely represent fashion trends!
The public would naturally follow suit and buy Meiyou's clothing, becoming loyal fans of Meiyou!
Meiyou's brand could also be elevated again!
Not to mention the even more high-end Zhenyou!
Once the Meiyou Celebrity Division was stable, they would launch the even more high-end Zhenyou Celebrity Division, exclusively serving Oscar/Best Actress winners, TV Queens, super-tier, and top-tier celebrities...
Perfect.
This was Wang Yi's complete strategic plan for the Celebrity Division!
However, this would also require hiring some top makeup artists, stylists...
Wang Yi had a plan in mind; he could simply assign the hiring to Song Sining.
Then he would have Fang Yue be the trainer; she had already mastered the "pure yet alluring" style makeup taught by Wang Yi.
For most celebrities, the "pure yet alluring" style makeup would be sufficient.
Of course, for individual celebrities who weren't suited for it, such as those with a neutral or sassy style, Wang Yi would make other arrangements.
As a reborn person, Wang Yi had impressions of the fashionable styles of famous celebrities ten years in the future; simply replicating them would be enough.
Subsequently, the filming continued.
Seeing that there was nothing else to do, Wang Yi walked to the side, opened the Meiyou app, and scrolled to the follow-up of the "stepmom post."
This time, however, there was only one blogger's reply.
Zhongshan Wolf: I'm in orthopedics, still alive!
Following that was a photo of him bandaged.
The replies below were even livelier:
"Tsk tsk tsk, how miserable, how many legs did he break?"
"No wonder he was out of touch for so long, turns out his dad really beat him, and sent him to the hospital."
"Brother Wolf, don't cry, I haven't seen the third set of your stepmom's 'pure yet alluring' photos yet."
"For everyone's happiness, Brother Wolf sacrificed himself."
"Brother Wolf, don't worry, everyone will remember your kindness, and remember your stepmom's charm!"
...
But to these posts, Zhongshan Wolf only replied:
"Between me and my stepmom, my dad chose to beat me!"
As for the stepmom's follow-up, no one knew.
"This post has ended."
Wang Yi closed Meiyou; a "good son" was thus born.
However, this blogger gained a lot of followers.
Meiyou was now becoming increasingly rich in features, even having a strong flavor of Xiaohongshu.
Many bloggers were already sharing their outfits, makeup, and daily lives on the Meiyou social square.
Others were discussing new products from major brands with their girlfriends.
In every way, it looked exactly like Xiaohongshu's "planting grass" (product recommendation/buzz creation)!
Wang Yi couldn't help but ponder, recreating a Xiaohongshu from scratch didn't make much sense.
It would be better to upgrade Meiyou and integrate Xiaohongshu's features!
For example, like Weibo, enable a follower function.
Bloggers who post excellent content would gain followers.
With more followers, these bloggers could take advertisements and earn money.
Meiyou now had over two million users, a considerable initial scale, making such an upgrade entirely feasible.
Furthermore, celebrities could be invited to join Meiyou and enable official verification!
For example, spokesperson Ye Xiaohe would be the first celebrity to join Meiyou.
And Xu Cui's artists, for whom the Meiyou Celebrity Division provided free services, it shouldn't be a problem for them to join Meiyou, right?
As Meiyou grew, other brands would also join Meiyou one by one.
This way, Meiyou would transform from a functional app for tracking and recording menstrual cycles into a diversified platform integrating Xiaohongshu's features!
Once 4G was available, with faster speeds and lower data costs, launching short videos directly wouldn't be an issue.
But for now, videos would still need to be broadcast via Wi-Fi or made into GIFs.
This would save data and make sharing more convenient.
Data in 2011 was not cheap; using data to watch short videos was unrealistic.
GIFs, however, were feasible.
Wang Yi had a plan in mind and immediately called Cai Zisong, asking him to lead his team to develop Meiyou 3.1, introducing official verification and follower functions.
Such minor functional updates were very simple, could be done quickly, and launched and released on the same day.
Meiyou now had ample personnel and resources.
With the addition of a few newly hired game engineers, Meiyou's R&D department had thirty people.
The testing department had five people, the operations department five, and the cybersecurity department five.
They even had cybersecurity experts and master hackers!
There was no way around it; once Meiyou grew big, it was inevitable that some would be jealous and launch hacker attacks.
For this reason, Wang Yi had long ago asked Song Sining to hire security experts and master hackers at high salaries, just in case.
It was fine if these people weren't needed, but if something really went wrong, everything would depend on them.
With thirty people in the R&D department, updating a small feature was very easy.
All filming was completed in the morning.
At noon, Wang Yi hosted a banquet for Xu Cui and Ye Xiaohe at the Imperial Palace Hotel.
Many of Meiyou's senior executives also attended.
The guests thoroughly enjoyed the meal.
During the meal, Xu Cui asked:
"Boss Wang, Meiyou's user base is growing larger and larger. Do you have any plans for further development?"
Wang Yi didn't know her intentions, could it be that she wanted to invest?
If so, Wang Yi wouldn't consider it much.
Fundraising was an easy way to get money, but it also meant giving away many shares, and at a time when the shares were least valuable.
Like miHoYo's struggling fundraising in 2012, 15% of shares only exchanged for 1 million!
Ten years later, 15% of shares could raise at least tens of billions!
So, when it came to fundraising, unless one truly lacked money, the later, the better!
Wang Yi put down his chopsticks:
"Of course, I have plans to make it bigger. Later this afternoon, Meiyou will simultaneously update to version 3.1, launching a follower function. Celebrities can also open verified accounts on Meiyou, share their daily lives, and gain followers!
Although Meiyou currently only has over two million users, they are all genuine, high-quality fans with strong purchasing power!"
Xu Cui hadn't said anything yet, but Ye Xiaohe was excited:
"Then I want to be the first celebrity to join Meiyou!"
"Welcome!"
Wang Yi's face lit up with joy.
The first step is always the hardest; once there's one, the rest will be easier.
Xu Cui raised her wine glass:
"Boss Wang's Celebrity Division provides free services to my artists, so I must also show my support. Tomorrow, I'll bring my artists to join Meiyou together!"
It was just about having artists open verified accounts, no loss there, and it could also be a personal favor for Wang Yi.
It would also make things easier when they needed Meiyou's new custom designs or the services of the Meiyou Celebrity Division in the future.
"Then many thanks to Sister Xu and Xiaohe for your support!"
Wang Yi's face lit up with joy.
This was great; so many celebrities entering at once.
Another wave of traffic!
After the luncheon, Wang Yi arranged for people to send Xu Cui, Ye Xiaohe, and others back to their hotel.
Wang Yi then called Du Tianhua, the director of "Love Is Not Blind":
"Director Du, how is the movie progressing?"
"Boss Wang, don't worry. Filming is complete, and editing while shooting progressed quickly. The master copy has been submitted for review and should pass soon. Post-production is minimal and easy to handle. The September 15th release is absolutely no problem!"
Wang Yi was not surprised by Du Tianhua's efficiency.
Action films in Hong Kong could be shot in seven days.
For a romantic film like his, without even complex shots, with part of it already filmed, completing the rest in five days was naturally a given.
"Very good. In that case, let's see the review speed and the film scheduling. If possible, bringing the release date forward to September 9th would also work!"
The earlier the movie was released, the earlier it would become popular, the faster Meiyou would gain traction, and the more profit would be made.
Breakups started around graduation season in June and July, dragging on until a complete separation in August.
By September 9th, it would be almost exactly thirty-three days since a breakup!
This wave of promotion would perfectly align!
"September 9th?"
Du Tianhua thought for a moment:
"No problem. Most movies are scheduled for next month's National Day slot, so there are very few films released in September. If we schedule it for September 9th, they'll probably be happier!"
"Good, then let's set it for September 9th. Coincidentally, I've also thought of a new slogan!"
Wang Yi changed his tone:
"We promised to be together forever, for eternity. But today, September 9th, marks thirty-three days since our breakup!"
"September 9th, forever and ever! Yet it's thirty-three days since the breakup!"
Du Tianhua took a deep breath:
"Boss Wang, this slogan is brilliant! I'll contact the actors right away to record a Vlog as soon as possible!"
"Okay!"
Wang Yi nodded:
"Oh, by the way, Meiyou will officially announce its spokesperson Ye Xiaohe tomorrow. Later this afternoon, version 3.1 new features will be launched, allowing official verified accounts and follower functions.
At that time, please arrange for 'Love Is Not Blind's' verified account, your own, and those of the main actors to be opened! Meiyou already has over 2 million users, and it will be the main platform for our movie's promotion!"
"No problem! No problem! I'll tell them right away!"
Du Tianhua quickly said.
Wang Yi had invested 60% of the funds, so it was naturally not a problem for the directors and celebrities to follow suit and join Meiyou.
After all, a patron like Wang Yi was already very easy to talk to.
Moreover, Meiyou was developing too quickly; how long had it been online to already have 2 million users!
Truly impressive!
It might just be the next Weibo; joining early, planning early, no loss, absolutely no loss!
With Xu Cui's artists and the main actors of "Love Is Not Blind," Meiyou's new feature had over a dozen celebrities promoting it right after its launch, which was quite good.
At 5 PM, Meiyou pushed out its 3.1 version iteration update.
It added official verified accounts and enabled the follower function.
All upgraded users saw the first official verified post.
[Meiyou Tech: Something beautiful is about to happen. On August 10th at 10 AM, the Meiyou Celebrity Experience Officer will meet you there!]
(End of Chapter)
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