Wang Yi said in a deep voice:
"Meiyou's achievements today are considerable, very considerable. But is this truly the result of your efforts?"
Everyone's expression changed dramatically, and they began to reflect, realizing it seemed not!
Initially, it took over half a month to accumulate more than 200,000 users, only reaching tens of millions in revenue, which couldn't even last two days; it quickly dropped the next day!
Later, it was the battle between two major celebrities, who bought traffic at their own expense, bringing in a large number of new customers, which then pulled the sluggish revenue to a high level!
After that, this wave of traffic disappeared, revenue dropped, and the front-page headline of the Jizhou Evening News came again...
Looking at it this way, Meiyou's brilliant achievements were all accidents, or rather, the boss's efforts.
It was not the result of their efforts at all!
What is there to be excited about then?
What is there to be arrogant about?
Thinking back to their previous impetuousness, they felt even more ashamed.
Wang Yi changed the topic:
"The traffic from the Jizhou Evening News won't last forever. Revenue today has dropped quite a bit, hasn't it? In another two days, it will be even lower, then what?"
"This…"
Several executives were speechless.
Immediately, their expressions darkened, completely losing their previous impetuousness.
Wang Yi's expression brightened a little:
"That's right. How can you accomplish anything if you're eager for quick success right at the start?"
"The boss is right!"
Everyone nodded in agreement, feeling only shame.
"Alright, let's officially start the meeting!"
Wang Yi changed the subject:
"First, the IT department will report on the development progress of the Meiyou Symbian app!"
Among the 350 million smartphone users in 2011, Nokia's Symbian system accounted for 200 million.
Android users were only 70 million, and Apple users were 50 million!
In the following two years, Symbian would rapidly decline, while Android and Apple would skyrocket.
Therefore, due to limited human resources initially, Wang Yi temporarily didn't develop for Symbian.
But now Meiyou has been established, and after 3.0 went online, the IT department became idle.
Wang Yi set aside some people to maintain the system, and transferred everyone else to the Symbian team to develop the Symbian version of Meiyou.
By then, the Nokia platform would also generate considerable revenue.
Wang Yi still didn't intend to let go of Nokia's last glory!
Cai Zisong, the IT department manager, said:
"The Meiyou Symbian app, developed directly as the 3.0 e-commerce version, is currently 80% complete and will be finished in another four days."
Wang Yi shook his head:
"Four days is too slow. We can temporarily reassign personnel from the operations and maintenance team to finish it in two days for internal testing on the 7th! After the internal testing, when we officially announce the Meiyou spokesperson, we'll announce the Symbian version of Meiyou at the same time! Any problems?"
Cai Zisong took a deep breath:
"No problem!"
"Go, push it forward as quickly as possible!"
"Yes!"
Cai Zisong returned to the IT department and immediately urged them to speed up the progress.
Wang Yi then looked at Chen Chuanqing:
"Is there any progress on the designer recruitment?"
"Yes. We offer high compensation, and several designers we've worked with before are willing to join! Three freelance designers have already started today, and several more will be coming in tomorrow or the day after."
Wang Yi nodded with satisfaction:
"Very good, get them all onboard as soon as possible to push forward with the subtle redesigns in the 'pure desire' style! We also need to select the best 25 designs for production, and officially announce them together with the spokesperson, time is limited!"
Song Sining mused:
"Boss, we can proceed separately. The few designs that have already been subtly redesigned can be selected and scheduled for production on the same day, with inventory prepared in advance. This way, subsequent production capacity can be focused on producing later revised designs!"
"Good idea, let's do that. Bring over the styles that have been subtly redesigned today, and we'll select them."
"Okay."
Chen Chuanqing replied.
Wang Yi opened his laptop and sent Chen Chuanqing another document:
"Manager Chen, these are several 'pure desire' style underwear, panties, and stockings that I designed. Please arrange for designers to subtly redesign and produce them. If there's enough time, announce them along with the spokesperson."
"No problem. For this kind of underwear and panties, I have channels. Once the subtle redesigns are complete, they can go directly into mass production at the OEM factory."
Wang Yi then remembered the Zhenyou series:
"This time in the capital, the spokesperson for the luxury brand Zhenyou has also been signed. The related products also need to be produced, Manager Chen, this is also up to you!"
"The document also contains three Zhenyou dresses. Recruit more designers. Based on skill level, have the strongest designers subtly redesign Zhenyou!"
Chen Chuanqing nodded:
"Okay, where will Zhenyou be produced then? Will it also go to Dongrui?"
Wang Yi thought for a moment:
"No, let's put it at Liangcai Garment Factory! First, officially announce the Meiyou spokesperson and promote the new Meiyou styles. As for Zhenyou, we'll promote it next month. No rush, we can produce it slowly."
When next month comes, and "Scarlet Heart" becomes a massive hit, Liu Shishi will become incredibly popular.
Wang Yi can then seize the opportunity to launch the luxury brand Zhenyou, with a strong official announcement of Liu Shishi's endorsement, to maximize profits!
If it's launched now, Liu Shishi, who hasn't become a massive hit yet, won't be able to drive Zhenyou's luxury positioning!
Coupled with a starting price of one thousand, it's certainly not a high-volume product, so Liangcai Garment Factory's production capacity is sufficient.
"Additionally, the promotion department, prepare the promotion plan after the official announcement of the Meiyou spokesperson!"
"Yes!"
Afterward, Wang Yi gave a few more instructions before the meeting adjourned.
Wang Yi stretched, left the meeting room, and thought to himself:
"After finishing work today, I'll go see the little rich lady!"
During this period, he had been busy with the launch of the Meiyou e-commerce platform, staying at the company to work overtime.
A few days ago, he went on a business trip to the capital again, and hadn't seen the little rich lady for a long time.
It must be arranged today.
Passing by Song Sining's office, Wang Yi walked in:
"Sining, how much funds are in the account now?"
Song Sining opened her laptop:
"Total funds are 38 million, 8 million has been spent, leaving about 30 million, with 18 million available for use!"
"???"
Wang Yi was shocked:
"So little?"
However, when he saw the detailed list, he was relieved.
After Meiyou went online, the cumulative total revenue was approximately 70 million, with about 12 million in returns, making the actual revenue 58 million.
After deducting taxes, production costs, promotion costs, and so on, the net profit was only about 38 million, with a profit margin of approximately 65%.
Wang Yi consecutively signed two major spokespersons and spent another 8 million, leaving only 30 million!
Among these, 10 million is tied up with the four major e-commerce platforms, only settling after goods are received.
So Meiyou only has 20 million in its account!
After deducting another 2 million for procurement, production of new Meiyou dresses, underwear, panties, and stockings, as well as company operations, only 18 million remains available.
Song Sining added:
"Actually, it's even less. If Meiyou were to repay the money it owes you, Boss, there would only be a little over 10 million left."
Before Meiyou became profitable, all expenses were paid by Wang Yi, all money Wang Yi lent to the company!
The money Wang Yi earned from selling clearance items, shoes with discontinued sizes, and clearance clothing was mostly invested in Meiyou, totaling six to seven million.
This doesn't even include the office building, which Wang Yi bought himself and leased to the company.
"My money isn't urgent, let's talk about it after Meiyou earns more."
Wang Yi sighed:
"Making money is really hard."
"70 million in revenue seems glorious, but in the end, only 18 million is available! Even with the money from the four major e-commerce platforms, it's only 28 million!"
The biggest expense was signing two major spokespersons, but it was very worthwhile.
"However, Meiyou E-commerce has only been online for a short time, and its profitability speed is still quite good. With this 18 million, we can consider expanding!"
"Boss, are you going to build your own factory?"
Song Sining walked behind Wang Yi, massaging his neck as she spoke.
Wang Yi gave a wry smile, he hadn't received this treatment before, had he?
Is this a reward for being virtuous in the capital?
"Yes, to make the brand big, we need our own factory, we can't always rely on OEM factories."
The acquired Liangcai Garment Factory, although its craftsmanship is good, is too small in scale.
Even after converting the warehouse into a workshop, the daily production capacity is only 2,000 pieces.
Even after the newly built 1,000-square-meter factory is operational, the capacity will only be 3,000 pieces, and demolition is imminent.
Wang Yi plans to invest in building Meiyou's own large factory, introducing a hanging system, like garment giants such as Dongrui and Miansen, to produce 50,000 pieces daily!
Firstly, it saves OEM costs, and secondly, self-production and self-sale make it easier to maintain confidentiality before new products are launched!
For example, for subsequent 'stepmother' dresses, self-production and stocking ensure much better confidentiality than third-party OEM production!
Of course, building a factory takes time.
If there's a suitable large factory that can be acquired along with its workers, that would be best, but I'm afraid they won't sell!
Physical stores also need to be planned.
For the Meiyou brand to grow, how can it not have its own offline exclusive stores?
It all requires burning money!
(End of Chapter)
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