"Wolf Brother, don't cry, how old are you? Auntie will give you warmth!"
... ...
Wang Yi couldn't help but laugh:
"The Zhongshan Wolf is in danger. It seems I won't be able to wait for the third outfit today. I'll keep an eye on it later, hoping they're not his orthopedic photos!"
Just then, a knock on the door sounded.
Yu Xue stood outside the door:
"Boss, Boss Cai and Liu Shishi have arrived, waiting for you to come over."
"Okay."
Wang Yi walked out the door.
If Liu Shishi is successfully signed today, the high-end brand Zhen You can begin preparations!
This kind of high-end brand is expensive, has high profits, sales naturally won't be high, and there's no need to stock too much.
I just don't know what kind of price Cai Siqin will demand.
If it's too high, Wang Yi won't mind replacing her!
For him, no one is indispensable!
Arriving at an elegant suite, Cai Siqin actively extended her hand:
"Boss Wang, at only eighteen, you founded Meiyou Technology and even created the 'pure desire' style, that's truly impressive!"
The more she investigated Wang Yi's information, the more shocked she became.
It was almost as if he was cheating!
Especially with the 'pure desire' style dresses, no one knew better than her how terrifyingly promising the prospects were!
"Boss Cai, you flatter me. Your Tangren is thriving, with big names gathered! I absolutely love the 'Chinese Paladin' series."
Wang Yi shook her hand.
Liu Shishi also actively extended her hand:
"Boss Wang, it's an honor to meet you."
"Me too, Miss Long Kui."
Wang Yi smiled faintly.
This was her most outstanding role to date, attracting many fans.
After some pleasantries, Cai Siqin got straight to the point:
"I wonder, Boss Wang, what brand do you want our Shishi to endorse?"
This was what she cared about most; it had better not be the low-end Qingyou!
"Boss Cai, why don't you guess?"
Cai Siqin's willow-like brows furrowed slightly:
"Currently, Meiyou only has two brands, and Meiyou has already signed an endorsement, so it wouldn't be the low-end Qingyou, would it?"
"What are you talking about? How could I let Shishi endorse a low-end brand?"
Wang Yi said with a laugh.
Cai Siqin visibly breathed a sigh of relief, her complexion improved significantly:
"Could it be that Meiyou has a new brand?"
Wang Yi nodded:
"That's right, Meiyou is positioned as mid-to-high end, with dress prices starting from 399 and 599. I plan to launch a more high-end light luxury series, Zhen You. The entire series uses high-end fabrics such as acetate, Tencel, tussah silk, and even pure silk, with dress prices of 1099, 1499, 1999, 2999..."
"Zhen You! A light luxury brand, starting from 1099!"
Cai Siqin's face lit up with joy:
"Boss Wang, are you planning to have Shishi endorse Zhen You?"
Wang Yi smiled faintly:
"I'm considering it!"
Cai Siqin was tempted!
She had originally thought it would be Qingyou, a lower-end brand than Meiyou, but it turned out to be Zhen You, an even higher-end brand than Meiyou!
It would definitely overshadow Ye Xiaohe!
What a pleasant surprise!
"Boss Wang, we have no objection to this endorsement!"
Cai Siqin said decisively.
This kind of light luxury endorsement must be secured!
Suddenly, the situation changed, and Wang Yi gained the upper hand:
"Then the endorsement fee..."
"To allow Shishi to endorse Meiyou's light luxury brand shows Boss Wang's sincerity, the endorsement fee is negotiable!"
Cai Siqin was a smart person and understood that one couldn't have all the advantages.
If it were the Qingyou endorsement, she would definitely demand a sky-high price and ask for a lot of money!
But with the Zhen You endorsement, she had already surpassed Ye Xiaohe, so asking for a bit less money was fine!
What celebrities seek, besides profit, is also fame!
Those male and female stars are constantly openly and secretly contending.
To grab the spotlight, the male and female leads can tear each other apart.
Wang Yi even suspected that during filming, the two might get into a fight because of it, or intentionally retaliate against each other!
For instance, when slapping someone, originally just going through the motions would be enough, but to retaliate against the other party, they directly delivered a harsh one, claiming it was an accident!
"Okay."
Wang Yi looked at Yu Xue, who quickly took out three contracts:
"Ye Xiaohe's five-year endorsement fee was two million, forty thousand per year. For Shishi, I'm offering three options."
"Option one: six hundred thousand, two years."
"Option two: two million, five years."
"Option three: six million, ten years!"
Meiyou shares its name with Meiyou Technology, positioned as mid-to-high end.
If Meiyou grows big in five years, it wouldn't even need an endorser.
But for a light luxury brand like Zhen You, purely high-end and selling at a premium, an endorser is absolutely essential!
Just like Dior, Gucci, Prada, and the like, they always have endorsers.
If they only signed for three or four years and then switched to a new endorser, that endorser's status would have to be higher than the immensely popular Liu Shishi.
At that time, the annual endorsement fee would be eight million, starting from ten million!
Currently, with Wang Yi's price of six million, if he could sign Liu Shishi for a ten-year endorsement, it would be extremely cost-effective.
Wait another month, when 'Scarlet Heart' is released, Liu Shishi will become immensely popular.
Not to mention six million for ten years, even twenty million for ten years would be out of the question!
Just like Boss Yang became immensely popular as the female lead in 'Chinese Paladin' in '09 and became a top-tier celebrity.
The show 'Palace' released in January this year became even more explosive.
Now, an annual endorsement fee of one million isn't enough; it takes two million to even begin negotiations!
If Boss Yang signed for ten years, that would be forty million!
If Liu Tianxian signed for ten years, it would also cost forty to fifty million.
Wang Yi was just lucky that Liu Shishi hadn't exploded in popularity yet, which gave him hope of signing a ten-year endorsement for six million, essentially netting thirty million for free!
Cai Siqin began to ponder carefully:
Option one: six hundred thousand for two years, three hundred thousand per year, was the normal price for Liu Shishi as a quasi-second-tier artist at the moment.
The signing period was short, with no premium at all.
Not an option!
Option two: two million, five years.
Forty thousand per year, only a 30% premium.
Too low.
Option three: six million, ten years!
Six hundred thousand per year, a 100% premium!
This was based on Liu Shishi becoming popular, as an upper-tier second-tier, or even quasi-first-tier celebrity!
As for exploding in popularity and directly rising to first-tier?
They weren't reincarnated individuals, so naturally, they didn't know about this.
More importantly, from the six million endorsement fee, Tangren could take a considerable commission!
After much thought, Cai Siqin still nodded:
"This price is acceptable! Shishi, you don't have any objections, do you?"
"I am willing."
Liu Shishi obediently nodded.
The previous endorsement only paid three hundred thousand, Zhen You directly offered six hundred thousand per year, and for ten years, and it was a light luxury brand...
Most importantly, Boss Wang was a breath of fresh air in the entertainment industry, so whether it was a lot or a little money, it didn't matter!
Cai Siqin thought for a moment that this endorsement was a good deal:
"If Boss Wang pays the ten-year endorsement fee in one lump sum, we'll sign it!"
"Ten years paid in one lump sum?"
Wang Yi smiled faintly:
"That's acceptable, but I want three times the liquidated damages, and the endorsement contract must be signed directly with Liu Shishi herself!"
Liu Shishi's contract with Tangren was only for six years, with five years remaining.
If Wang Yi signed for ten years with Tangren, who would be responsible for the latter five years?
Cai Siqin also understood this issue and readily accepted.
As a contracted artist of Tangren, for endorsements signed directly with a third party, Tangren would still get their commission!
As for three times the liquidated damages, it would all fall on the artist, so what did it have to do with their Tangren?
It was even less of a concern.
Moreover, Liu Shishi wasn't foolish; it wasn't worth paying eighteen million to breach the contract.
It was truly not cost-effective.
"Alright, Boss Wang, it's a pleasure working with you!"
Cai Siqin extended her hand.
"A pleasure working with you!"
Wang Yi was overjoyed.
A few years later, Liu Shishi's endorsement fee would be five million per year.
Wang Yi signing Liu Shishi for a ten-year endorsement for six million saved at least thirty million!
A huge profit.
The lawyers confirmed the contract was fine, and both parties successfully signed.
"Yu Xue, inform Manager Song and arrange for finance to transfer the funds immediately."
"Yes!"
Seeing Wang Yi's straightforwardness, Cai Siqin's face lit up with joy, and she quickly said:
"Boss Wang is truly a straightforward person, we must cooperate more often in the future!"
"Of course, of course."
"Boss Wang, I've booked a restaurant, I hope you'll honor us with your presence."
"Okay."
Wang Yi didn't refuse; it was fine to return to Jizhou in the afternoon anyway.
As for shooting the endorsement, it would have to wait until Zhen You was produced.
If it weren't for the fear of Liu Shishi becoming popular next month and her worth doubling, Wang Yi wouldn't be in such a hurry to sign.
Soon, the group arrived at the rooftop restaurant.
What surprised Wang Yi was that there was an artist waiting in the restaurant.
He recognized her; it was 18-year-old Gulina.
Gulina had just been admitted to Beiying, hadn't officially debuted yet, and hadn't signed with Tangren.
(End of this chapter)
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