When they saw Meiyou's "innocent yet seductive" style, the girls' first thought was that times had changed!
They had to say goodbye to outdated, ugly old skirts and welcome the new era of the "innocent yet seductive" style!
Many people originally downloaded Meiyou just to browse, but ended up placing orders by accident!
They originally only wanted to buy one, but ended up buying three sets by accident! One can only say that everyone loves beauty.
It wasn't just women who couldn't help but splurge after seeing it.
Many men, after seeing it, couldn't help but download Meiyou to buy for their wives, girlfriends, or even friends...
More importantly, the phenomenon of user fission continued to expand! During lunch, many people were discussing the "innocent yet seductive" style.
Meanwhile, classmate Wang 569 getting into Beihang University was only mentioned briefly, and after a few words about how lucky he was, the topic moved on.
In comparison, the "innocent yet seductive" style was clearly more appealing!
This directly led to a continuous surge in the number of Meiyou app users.
The sales and revenue of "innocent yet seductive" style dresses also soared continuously.
Without the two celebrities funding their own traffic promotion, Meiyou Mall's revenue was just over 1 million by 9 AM.
But after 9 AM, it began to surge.
By 12 PM, the number of new users reached 80,000, and the number of users placing orders exceeded 12,000.
With the endorsement of the provincial's largest newspaper's front-page headline, Meiyou was more easily trusted; this was the authoritative media effect!
Therefore, the conversion rate was much higher, similar to celebrity promotions, also around 15%!
The number of items ordered exceeded 24,000, half-day revenue surpassed 7 million, and the growth rate was astonishing.
The provincial daily circulation of 1.7 million still had a formidable influence.
Not to mention the phenomenon of user fission.
Regarding Meiyou's "innocent yet seductive" style, women liked it, but men liked it even more!
For a time, Meiyou became famous throughout the province, achieving both fame and fortune!
Of course, with a full thirty-five styles to choose from, best friends, classmates, and department colleagues would communicate when recommending to each other, avoiding styles that others had already bought.
Women had their own set of strategies to deal with these issues.
Coupled with different small cardigans and stocking pairings, "wardrobe clashes" would generally not occur.
As for "wardrobe clashes" when walking on the street, there was no need to worry too much.
Tens of thousands of users with thirty-five choices, among tens of millions of women in the province, were merely a drop in the ocean.
To have a "wardrobe clash," it would depend on fate!
If placed among six or seven hundred million women nationwide, it would be even more remote.
In the previous life, the single blue battle robe was so popular, yet there was only one style, and not many "wardrobe clashes" were seen on the streets.
Moreover, Meiyou's "innocent yet seductive" style had a full thirty-five styles!
And with more users placing orders, Meiyou would subsequently push new styles like crazy!
"This is stable now!"
Wang Yi's heart was settled.
He definitely had to thank Xiao Anqing properly upon his return!
If it weren't for her, Meiyou wouldn't have gotten this wave of huge traffic.
Even if he spent money, he couldn't buy the front-page headline of Jizhou Evening News!
Even though the two big celebrities clashed yesterday, and Meiyou, as the investor, won big, they still put 200,000 into promotions...
However, Wang Yi was not in a hurry to return to Jizhou; instead, he stayed with the film crew.
He watched with the director as the lead actors shot the joint promotional video and poster for "Love Is Not Blind" and Meiyou!
Of course, Ye Xiaohe's endorsement commercial for Meiyou, and promotional posters, etc., were all filmed by the crew, including post-production editing.
The 6 million investment from the morning had already been received by the crew.
As the largest investor, they were naturally happy to help with this small favor!
As for the advertising concept, Wang Yi had already thought it out:
Ye Xiaohe, wearing an ordinary dress, confessed her feelings to her crush, only to be rejected and mocked as a country bumpkin, lacking class, and dressed like a village girl...
Ye Xiaohe was deeply hurt, in great pain, and at one point doubted herself.
Her best friend, feeling sorry for her, bought her a Meiyou "innocent yet seductive" style dress, and she instantly blossomed with charm, astonishing everyone.
Her crush was stunned, filled with regret, apologized, and confessed his love, but was mercilessly rejected by Ye Xiaohe:
"The me you once ignored, you can't afford to reach now!"
Finally, another line:
"Meiyou, the originator of the 'innocent yet seductive' style! Care for women's health, unleash your charm!"
A typical underdog-to-victor trope, which would seem cliché and unoriginal in later generations.
But in 2011, it had an explosive effect.
The more simple and direct this kind of satisfaction was, the more it stimulated the public's desire to consume!
Especially the moment Ye Xiaohe transformed and blossomed, the stark contrast before and after was quite visually impactful!
It made many girls feel that they weren't unattractive, but rather that their charm was sealed away!
As long as they bought Meiyou's "innocent yet seductive" style, they could unleash their charm and shine like Ye Xiaohe...
...and they wouldn't be able to resist placing an order!
This advertisement had a creativity index of three and a half stars, and a promotion effect of five stars!
There was another advertisement, which was more normal.
It mainly highlighted Meiyou's function of recording and predicting menstrual cycles, and its help and care for groups such as unmarried girls and wives preparing for pregnancy, making it an essential artifact for women!
Filming continued until 3 PM, when all content was completed.
Some even had several versions filmed! Du Tianhua and Wang Yi carefully studied them and finally selected the most suitable ones.
"Boss Wang, it seems the first ad, the first version is still the best!"
"Okay, let's go with the first version, arrange the editing."
"No problem! It can be edited tonight.
Tomorrow we'll start filming the rest of "Love Is Not Blind," estimated to be done in half a month!"
Wang Yi, however, changed the subject:
"It won't take that long! Director Du, I just looked at the script and found that these few scenes are a bit unexciting, and even if we put effort into shooting them, they won't meet your requirements... Also, these parts will most likely be cut by you anyway..."
As someone who had watched it twice, Wang Yi naturally knew what the final released version would be like.
Coupled with his vision that was more than ten years ahead of the present, it was easy to see which parts would be cut and what problems existed, and he subtly explained them to Du Tianhua one by one.
Du Tianhua initially didn't care, thinking Wang Yi, like other investors, wanted to change the script.
Unexpectedly, Wang Yi spoke profoundly yet simply, hitting the nail on the head with every point, and subtly considering his feelings, which put Du Tianhua in a great mood:
"Boss Wang, I hadn't even noticed until you said it. These indeed don't meet the requirements and would have to be cut even if filmed. Cutting them out now saves effort. With your explanation, it flows much more smoothly! Boss Wang, you are truly talented."
Anyone who can achieve great things will humbly accept valuable suggestions.
This was true for Wang Yi, and it was also true for Du Tianhua.
Moreover, Wang Yi's phrase "won't meet your requirements" gave Du Tianhua ample face.
"Hehe, it's mainly because Director Du always has high standards!"
Wang Yi smiled faintly.
Du Tianhua was speechless:
"This is great! Those useless plotlines can be directly deleted and don't need to be filmed, cutting the content in half. The remaining parts can be filmed in at most a week! Filming and editing simultaneously will also speed up post-production significantly!"
The reason a 90-minute movie takes so long to film is mainly because hundreds of minutes of plot need to be shot.
In the end, most of it has to be deleted, leaving only 90 minutes of essence, which naturally takes time.
But Wang Yi had clarified his thoughts for him, directly removing the superfluous plotlines and filming almost according to the final released version, naturally speeding it up twofold! Moreover, Du Tianhua had already filmed most of it before!
Wang Yi nodded:
"Good, finish filming as soon as possible, and submit for review as soon as possible!"
"Don't worry, our kind of subject matter has no sensitive content, so the review will be quick. It's tentatively scheduled for release on September 15th, I've arranged everything."
"Very good."
Wang Yi also knew that the speed of review was closely related to the subject matter.
In his previous life, the movie "The Assassins" had no issues and passed review in three days!
Some sensitive topics were reviewed for twenty days, then revised, reviewed again, revised again... taking more than two years in total to get a release permit!
(End of this chapter)
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