I have to say that the promotional campaign for "The Purge Project" movie is the most aggressive Wald Pictures has ever mounted, far exceeding the publicity before the release of "Juno."
After all, the commercial for the movie appeared on "America's Got Talent."
For a while, both Disney's "Hercules" and Columbia's "My Best Friend's Wedding" were overshadowed by the buzz around "The Purge Project."
This made many companies angry.
Especially those small Hollywood studios that were struggling to survive!
Pineapple Film Company.
It was a film company with Malaysian capital. It had been established in Hollywood for more than ten years. The company was located in the Burbank area and had more than 50 employees. It was mainly a film company that invested in and shot direct-to-video movies.
The owner of Pineapple Film Company, Muller, was not someone willing to stay small.
No, after making direct-to-video movies for over a decade, he wanted to make a big move. This time he planned to release a theatrical movie in the summer.
——"Foreign Women"!
Well, this was the first theatrical film produced by Pineapple Films. To this end, they invested 3 million U.S. dollars in production costs, and publicity expenses reached 2 million U.S. dollars.
The total investment of 5 million US dollars, looking at the many small film companies in Hollywood, was also considered a "high" investment.
In fact, the same was true. The total investment of all the films made by Pineapple Films in these years added up to only 6 million U.S. dollars.
The investment in this one movie now almost caught up with the sum of their previous investments.
This made the employees of Pineapple Film Company very excited, even exhilarated!
But...
Now they felt like they were about to die!
"Damn Wald Pictures, they're too ruthless! How can they be so shameless, they even promoted the film on 'America's Got Talent'! This level of promotion, aren't they just trying to kill us?!" Boss Mueller was burning with anger.
The other employees of the Pineapple Film Company were also filled with outrage and resentment.
"Despicable and shameless!"
"The Wald Film Company should be banned from Hollywood!"
"That's right!"
"If we are bullied by the six major Hollywood studios, fine, but what is Wald Pictures?!"
...
"I hope their new movie 'The Purge Project' bombs when it is released!"
Sometimes people are like this. Small companies get bullied by big companies. Although they will be angry, they can understand it. It's almost a given that big companies oppress small ones. However, once a film company that used to be in a similar position as them suddenly rises above them, it becomes difficult for them to accept.
This is like two neighbors with similar wealth. One day, one of them gets rich, then the other one is bound to be jealous and might even issue a vicious curse.
In short, because of the massive publicity for Wald Pictures' "The Purge Project," Pineapple Films was jealous!
Extremely jealous!
...
KWD (Kingdom World Dynamics) film company.
A big name can scare people. In fact, KWD Studios had a very low status in Hollywood. It belonged to a low-end film company, and might not even be as good as the Pineapple film company, which was also low-end.
"It's insane!"
The owner of the Kingdom World Dynamics Film Company, Heravi, said angrily: "Wald Pictures' promotion is basically disrupting the market. Who do they think they are? Are they one of the Big Six in Hollywood? They dare to mount such a huge publicity campaign. Aren't they afraid of choking on it?"
Hrawi was of course angry.
Because his company had recently produced a movie set to release at the same time as "The Purge Project." Seeing the popularity of the other movie, he was naturally anxious.
Jealousy and resentment were one thing, but the main issue was profit!
To be precise, Zane was blocking others' way to make money!
You need to know that in the 1990s, while Hollywood was said to have produced blockbuster movies frequently and great movies continued, the output of bad movies also reached a new level.
A prevailing attitude in Hollywood was:
"As long as a movie can get into theaters, no matter how bad it is, audiences will buy tickets. Even if the box office isn't strong, the home video market is enough for film companies to make a small profit."
It was this irresponsible attitude towards the audience that led to the downfall of a large number of the countless film companies in Hollywood in the late 1990s.
...
Touchstone Pictures.
It was also a well-known Hollywood film company and could be considered a leader among second-tier film companies. Especially after joining Disney's banner, its performance in recent years hadn't been bad.
But today, the Touchstone executives were angry!
"Who does Wald Pictures think they are?"
"They just got lucky with the movie 'Juno', and now they dare to publicize their new film on such a large scale. This is not putting Hollywood's Big Six or us in their eyes!"
"That's right!"
"They are so full of themselves, where does that leave our upcoming movie 'George of the Jungle'?"
Touchstone Pictures was a sizable company. Even though it was under the Disney umbrella, its strength was not weak. At least the films they released could cover the entire United States.
Of course they had reason to look down upon Wald Pictures!
Blocking someone's path to profit is like killing their parents and abusing their wife and children.
Now that "The Purge Project" was so popular, how could Touchstone Pictures not be annoyed?
Their angry curses almost drowned Zane alive!
...
Disney Pictures Group.
Compared with the Pineapple film company, the Kingdom World Dynamics film company, and the Touchstone film company, Disney was one of the real hegemons of Hollywood.
Disney, with a market value of tens of billions of dollars, although the company had been a bit chaotic due to recent struggles among the group's top management, was still one of the true kings that could overlook many film companies.
Coinciding with the upcoming releases of their new films "Hercules" and "Air Force One," this "Purge Project" popped up as a spoiler, and its heat was not low, which left a bad taste in their mouths.
From their point of view, this was like a kid holding a wooden knife, provoking a strong and heavily armed soldier!
Wasn't this looking for death? !
Aside from the other major Hollywood studios, Disney had never been afraid of anyone.
Therefore, this time they intended to teach Wald Pictures a lesson.
For example, by making a call to the theater chains first.
However, it turned out that they were dumbfounded.
"Can't be done!"
"Our theater chain signed an agreement with Wald Pictures a long time ago. You want me to breach the contract? Damn, are you going to cover the liquidated damages? You can't play like that!"
"Well, it still doesn't work."
"Wald Pictures has a cooperation agreement with Paramount. I can't afford to offend you, Disney, but I can't afford to offend Paramount either!"
The leaders of the major theater chains rejected Disney's unreasonable request.
Paramount's clout in Hollywood in recent years, while somewhat weaker compared to the other five major studios, was not something a theater chain would want to offend. Of course, even if they weren't afraid, there was no need to make an enemy unnecessarily, right?
That's right!
Long before the second large-scale publicity push for "The Purge Project," Victor, on behalf of Wald Pictures, had signed a supplementary agreement for the new film with Paramount.
The main purpose was to prevent the theaters from deliberately reducing the screening schedule for "The Purge Project"!
For this reason, in the overseas distribution agreement signed between Wald Pictures and Paramount, Wald Pictures took the initiative to give up a few percentage points of profit.
Zane was heartbroken about this, but in the end, he chose to support Victor's decision.
Weak entities have no leverage in negotiations!
This is universal in any field.
Currently, Wald Pictures was weak and had to rely on Paramount. This was also unavoidable. But the result was good right now; at least the pressure from the theater side was indeed much smaller.
The rise of "The Purge Project" was already unstoppable!
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Xavier_Cross here you go bro
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