Chen Ba was quite troubled.
The root of his troubles lay in his apparent underestimation of the pricing standards for cheesy game advertisements.
These things are priced based on exposure/click counts, not the actual conversion rate he expected.
A short video ad's clicks and 15s/30s full views average around 0.3-1 yuan. Averaging to 0.6 yuan as a click cost, 60,000 yuan would only equate to 600,000 clicks or full views.
This is the most basic plan.
There are advanced advertising strategies above this, which, through big data, target specific regions, demographics, time slots, genders, keywords, etc., to place ads, adjusting ad strategies in real-time based on data analysis.
There's some distortion in this...
If the ad conversion rate is high, there's naturally not much of an issue. But if the ad conversion rate is extremely poor, with only a few out of a thousand target users going to play the game, then it's a real loss.
"It heavily relies on big data analysis."
