Potomac Manor.
This area is a well-known wealthy district in all of Maryland. Even looking at the entire U.S., it is a prestigious location. There are only 42 buildings in this area, but each one is meticulously crafted. At the same time, some of the highest-ranked schools in the suburbs of Washington, D.C., are located here.
Transportation here is convenient, as it is very close to both Baltimore, the capital of Maryland, and Washington, the capital of America.
As early as the beginning of 2000, Kyle Page had purchased a luxury mansion in Potomac Manor.
At this moment, Kyle was staying here.
"Zack, welcome. I believe that with you creating the commercials for Under Armour, it will surely shake the entire sportswear market!" In the manor, Kyle held a welcome dinner for Zack Snyder, who had made a special trip there.
Zack Snyder held his wine glass and smiled, "Boss, you're too kind. It's just that I haven't filmed a commercial in a long time; I might be a bit rusty."
Kyle said playfully, "That's not your style, buddy. You shouldn't be so modest."
Zack Snyder was not only one of Hollywood's most famous commercial film directors but also a top-tier MV and commercial director in the U.S.
"So, how long will it take for the design plan of the Under Armour 'Warrior' manifesto to come out?" Zack asked.
Kyle blurted out, "It won't take long. However, you'll need to stay in Baltimore for half a month."
Hearing this, Zack breathed a sigh of relief.
Produced by Page Pictures, directed by Zack Snyder, and starring Jennifer Connelly, the movie 'the shallows' had already been scheduled for release in mid-April 2001.
As the director, Zack would definitely be very busy around the time of the film's release.
Not only that, but after the release of 'the shallows', Zack would also have to start writing the script for '300 2'; meanwhile, a parody movie based on '300' titled 'Meet the Spartans' would also be launched, with him serving as producer.
Zack's work schedule was already filled until mid-2002. Busy indeed~
Knock, knock, knock~
Just then, chief assistant Alexander walked up to Kyle and Zack.
"Boss, Mr. Kevin Plank is here," Alexander said.
Kyle nodded and set down his wine glass. "Let him in."
"Yes."
...Before long... Kevin Plank, the founder and CEO of Under Armour, walked in with a smile on his face.
"Kevin, you're here. Let me introduce you: this is Director Zack Snyder. I specifically invited him to film the 'Warrior' commercial. Trust me, Zack will do an outstanding job," Kyle introduced.
As soon as he finished speaking, Kevin Plank was immediately delighted. "Director Zack, it's a pleasure to meet you. I've seen your films 'hard candy', 'the purge', and '300'. Especially in terms of visual language and color coordination, I think you're the best."
Plank was already full of confidence in the 'Warrior' manifesto; now with Zack joining, he was even more confident.
After some pleasantries, Plank finally got to the main point.
The Adidas team had come to Baltimore specifically to acquire Under Armour.
"$140 million?"
Director Zack Snyder looked at Kyle and smiled, "Boss, I believe this isn't Adidas's final price. Of course, I also know very well that you won't sell Under Armour."
Plank chimed in, "That's right. Nike and Adidas are indeed giants in sporting goods; looking at the whole World, they are proper commercial predators with plenty of money. But... our future won't be bad either."
Plank was full of confidence regarding Under Armour's future.
He insisted that even without relying on sports giants like Nike and Adidas, they could still make a name for themselves and carve out a place in the market.
He was a confident man!
If he weren't, the future Under Armour Sports Goods Company wouldn't have possessed such a massive reputation.
Kyle smiled. "I certainly won't agree to be acquired. However, it's fine to meet them."
...The next day.
Bang!
"Bastards, despicable, mean~"
In the afternoon, while the Adidas team was on their way to the manor where Kyle was staying, they suddenly received some news.
"We are meeting with Mr. Kyle Page this afternoon, and Nike actually sent notices to Under Armour and Golden Dawn Entertainment Group this morning. They are clearly trying to block our path!"
Many elites of the Adidas team were now fuming with rage.
Nike's intentions were known to everyone.
As long as they could make things difficult for Adidas, Nike would stop at nothing.
"Quiet!"
At this moment, Felix Luca, the team leader, was surprisingly calm.
Luca said in a heavy voice, "Didn't we anticipate this kind of thing long ago? Heh, Nike is very strong, but we aren't pushovers either. Besides, we've made full preparations, guys!"
As soon as these words came out, the hearts of the agitated crowd instantly calmed down.
Nike's entry was nothing more than an attempt to cause trouble;
On the other hand, Adidas was completely different;
Luca's team had spent a full two months on the data collection, preparation, observation, and evaluation stages just to acquire Under Armour.
Soon.
The team led by Luca arrived at Kyle's location.
"Welcome, everyone. The boss is inside. Please follow me." Alexander greeted the Adidas team.
Entering the manor, everyone saw Kyle.
"Welcome, everyone. I am Kyle Page." Kyle appeared very welcoming.
Luca's mouth twitched.
From the data collection on Under Armour and Kyle, he knew very well that Kyle was a cunning fox, a textbook'smiling tiger.'
Many people had been swindled by him.
Luca thought to himself, "Old schemer."
The business began~
"Mr. Page, after my headquarters gave an initial offer of $140 million, they have now offered $170 million just to acquire Under Armour," Luca said loudly.
As soon as this was said, Plank was stunned and stared blankly at Kyle.
They really were loaded~
The initial offer was $140 million, and in just one day, it jumped to $170 million without any pettiness; this was the confidence of a large corporation.
Kyle shook his head. "I refuse!"
Luca took a deep breath and spoke again: "We have a second plan. Adidas wants to invest in Under Armour, taking a 25% stake in your company for $50 million."
The second plan was also a grand gesture.
This meant that in Adidas's eyes, Under Armour was worth $200 million, far exceeding its actual value at the moment.
Luca wanted to cut through the mess quickly, giving Nike no chance to react or interfere, ending this investment action in the shortest possible time.
"Mr. Page, as you know, the rise of a sporting goods brand doesn't just rely on material technology, sports science, and design concepts. It also has very high requirements for media and funding. Of course, these points aren't problems for you, Mr. Page."
"However!"
"We at Adidas possess very comprehensive information channels in various countries and regions worldwide. Even in a remote small town, whether it's basketball, football, American football, tennis, swimming, rowing, diving..."
"Everything related to sports, athletes, regional sports clubs, and official sports bureaus—we at Adidas have powerful channel capabilities."
"This is the result of decades of operation by Adidas!"
"Forgive my bluntness, but Under Armour currently does not possess such strength. Even for you, Mr. Page, if you wanted to achieve something in this area, it would take at least 10 or even 20 years!"
Luca looked at Kyle with burning eyes, his words filled with confidence.
Kyle: "..."
Please, I'm a transmigrator~
Not knowing or understanding the situation of athletes and the sales of sporting goods worldwide really doesn't matter at all!