Alex sat at the kitchen table on Tuesday morning.
He was staring at a box of cereal.
It wasn't his usual brand. It was a bright red box. On the front, there was a cartoon picture of a boy with a very large brain, wearing an Arsenal kit.
The cereal was called "PROFESSOR PUFFS".
"Eat up, Alex," his mum said, pouring milk into a bowl. "They are full of... smart things. Vitamins. And fiber."
"Mum," Alex sighed. "My face is on the box. It is weird eating my own face."
"It is a very handsome face," his dad argued, reading the back of the box. "Look! There is a puzzle on the back! 'Help the Professor find the perfect pass!' I can't solve it."
Alex looked at the maze. "You have to go left, dad. Through the defensive line."
His phone buzzed.
It was Milo.
"THE CEREAL!" Milo screamed through the phone. "IT IS CRUNCHY! IT IS SMART! IT IS FLYING OFF THE SHELVES! I AM EATING THREE BOWLS RIGHT NOW!"
"Milo, please stop screaming," Alex said. "It is too early."
