Some people might see Zhang Yang's 12% discount and scoff at it, thinking a mere twelve bucks off a hundred isn't much of a deal.
But those who've actually run a business know that discounts eat into profits, and pure profits at that.
For brands with poor sales, it doesn't matter how much you discount; they weren't selling much to start with.
But for the Famous Fishing Tackle Company, it's a different story. Take the new Traditional Chinese Herbal Wine as an example. They don't even have enough from their distributors to meet demand, and now they're offering a 12% discount. That's showing a lot of sincerity.
The only downside is that Zhang Yang's heartfelt promise isn't very friendly towards brick-and-mortar store distributors, since the pricing system needs to be maintained by both the company and the distributors.
