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The daily box office growth in the past three days can only be described as rapid. Even Sean now understands that this is definitely a super dark horse that is about to sell well.
Movie theaters in California, especially theater chains in several large cities that were familiar with the matter, called Stark Pictures one after another to book the film for the next week. The number of theaters for the second week was expanded to 17 theaters in the entire state of California.
"Strange, very strange." Sean kept tapping on the desk anxiously. "A single-theater box office of $110,000 would rank among the top five in the entire history of film. How come only these theaters have contacted us now?"
"Relax, Sean." Rowan flicked the marshmallow in his hand, smiled calmly and said to Sean across from him, "We just got the box office data for the first weekend. Do you think theaters across the country will know this news so quickly? It will take at least half a week for theater chains across the country to know, so I think the second half of this week will be very busy."
"Let's gather our strength now so that we can fight better in the future." Rowan bit off a large piece of marshmallow and ate it comfortably with his eyes narrowed. "In fact, I'm very surprised that the dozen or so theater owners in California got the news so quickly and came to show extra screenings. Are these people so well-informed?"
"Hmph, they are not that well-informed." Sean said viciously, "Those guys are the theater owners I went to ask for help before. After being rejected by them, the theater owners who showed our movie must have boasted to them at the club party on the weekend. Otherwise, they would know so quickly."
Judging from Sean's appearance, he must have suffered a lot at the hands of those theater owners in the past.
"Thank you for your hard work, Sean." Rowan smiled gently.
"No, no, Boss, this is just my job." Sean waved his hands repeatedly.
"Then let's start the second round of publicity now." Rowan said calmly.
"Now?" Sean asked unexpectedly.
"That's right. After we receive the requests from theaters across the country, we won't have the energy to carry out this work. Besides, putting it online now will just coincide with the large-scale release in the third week." Rowan nodded.
"Okay, got it, Boss." Sean agreed.
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The so-called second round of publicity was that Stark Pictures sent employees from the distribution department to use night vision cameras in the cinema to film clips of young moviegoers who were scared half to death by "Paranormal Activity".
Later that day, on the official website of Paranormal Activity, several videos with the title "Look at them, they are so scared, do you still dare to come and watch?" were uploaded to the homepage. In the dark green screen, nervous young people were facing the big screen outside the camera, and they were frightened one after another.
The provocative title immediately ignited the curiosity and competitiveness of young people who were scared to death by their peers. Although March is always the off-season for students to go to school and workers to go to work, there are still many students who skip school to watch the movie.
When the second week's box office results came out, although we were mentally prepared, the box office of $800,000 in one theater immediately stunned everyone. As for the single-theater box office, it even surpassed last week's $90,000, reaching an incredible $100,000, second only to the highest single-theater performance of the currently showing king "Titanic", ranking second in film history.
But this was not important, because before the people at Staark Pictures could celebrate, as Rowan had expected, starting from the middle of the second week of the release, Stark Pictures phone was flooded with orders from all over the country.
In order to avoid missing out on any order calls, Stark Pictures even temporarily hired more than 10 operators to help the distribution department. But even so, when the summary showed that there were 1,100 theaters showing the film in the third week, Sean was still shaking as if he had Parkinson's disease, saying, "This is a big deal."
But before the big hit, the film copies needed by 1,100 theaters immediately made Stark Pictures very busy, and those temporary operators immediately acted as transporters, copyists and porters. For example, if each theater needs an average of 4 copies and provides them to four theaters at the same time, then at least 4,000 copies of the film are needed.
Stark Pictures and its downstream copy-printing company were so busy with this that they were dizzy and exhausted.
But hard work always brings rich rewards!
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With thousands of copies of the film shipped to all parts of the United States, on the North American box office chart in the third week of March, just as experts had predicted, the box office bomb of the end of the century - "Titanic" finally went below the golden line of 20 million US dollars at the box office, and the box office for the whole week shrank to 19 million US dollars, which means that the box office of "Titanic" in North America.
However, for this end-of-the-century super bomb that does not follow the rules of movies at all, no one can guarantee how long this so-called final period will last.
But even if the box office drops below 20 million, no one can pose a threat to it in the traditional off-season of March... Wait!!! Wait! ? Titanic has dropped to second place!?
The first one is... Paranormal Activity? What the hell is that? How much did it make at the box office... Wait, let me clean my eyes, 48 million US dollars! ?
Holy Sh—!
Following this Saturday Night Live (SNL) skit, which spoofed Hollywood film critics who were shocked by the wide-ranging box office performance of "Paranormal Activity" in its first week, it was broadcast during prime time in American households.
"Paranormal Activity" and Stark Pictures are like a bolt from the blue!
Hollywood, and even the entire North American entertainment companies and media were all shocked. The American people were also shocked. Everyone was stunned looking at the unprecedented box office chart!
An unknown movie, an unknown company. With 1,100 theaters, it beat Titanic, which had 1,000 theaters? In March, a bad month, it earned 48 million at the box office. Are you sure this is not a summer movie?
This is a crazy achievement, and it has brought about crazy growth. Needless to say, the number of theaters across the country that have subscribed to the film has directly reached more than 100 in the fourth week.
In the last week of March, as Titanic shrank to 16 million, Paranormal Activity continued to dominate the North American box office chart with 36 million. So far, the total box office of Paranormal Activity has reached an astonishing 90 million US dollars, and it is just around the corner to break 100 million!
The harvest season is always a happy time.
Although a group of talk shows, led by Saturday Night Live, completely ignited the viral publicity effect of "Paranormal Activity" that had been brewing for half a year.
But in fact, starting from the second week, local entertainment media in Los Angeles began to pay attention to "Paranormal Activity", a low-budget horror film whose single-theater box office was close to that of "Titanic", and dubbed it the title of "the most promising dark horse".
But once the explosive results from the third and fourth weeks came out, mainstream media across the United States had to start paying attention to this "paranormal storm" that originated in Los Angeles and swept across North America.
Not only did all the major news channels begin broadcasting pictures, information and trailers from the official website of "Paranormal Activity," they also seriously introduced the ins and outs of this so-called "Pasadino Paranormal Case."
They certainly did not do this to give free advertising to Stark Pictures and Rowan. CNN even invited a police officer from the Pasadeno Police Department to ask him on the show whether there was any "supernatural murder" in Pasadeno and whether the police department commissioned Stark Pictures to show the survivors' evidence.
Of course, the genuine police officer denied it outright. He also denounced Stark Pictures and the director of "Paranormal Activity" on the show for "misleading people" by deliberately making a mystery, and called on young people across the United States not to hang out outside late at night and worry their parents.
What the police officer was talking about was the incidents of teenagers staying out all night across the United States starting in April, and the "culprit" was of course watching "Paranormal Activity".
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"Hello everyone, this is Nina, a frontline reporter from ABC TV. We are now in the lobby of a movie theater in New York City. Although it is only April, it has been packed with teenagers since 7 o'clock. It is as lively as a party." A female reporter was doing an interview passionately in front of the live camera.
"These young people gathered here for the same reason, waiting for the upcoming opening of Paranormal Activity. Although the cinema has added more theaters, there are still many young people queuing up to buy the latest movie tickets here."
The live news camera turned and saw that the entire cinema hall was full of young people. They were playing cards, chatting, and some even brought a tape recorder to play music and dance. And among them were not only high school students, but also young college students who had just been freed from the final exams of the first half of the school year.