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"Oh, my God, this is..." Sean covered his chest with his hands and looked like he had survived a disaster.
"Boss, this, this can't be true, haha." Henry laughed dryly and turned back to Rowan, but Rowan didn't reply. "Boss?" Henry and Sean turned back in surprise, but they didn't see Rowan, but there was a figure in white standing next to his seat.
"Hmm?" The lights were off in the room, and Sean and Henry squinted their eyes to see him clearly. Then the figure staggered forward, his movements were stiff and strange - just like Katie in the video just now!
The two immediately felt their feet go cold. They wanted to turn around and run away, but their feet were rooted and they couldn't move. But at the same time, the figure took two more steps forward. Now they could see clearly the dark long hair and the blood-red mark on the white T-shirt.
It's Katie!!!
Sean and Henry's minds went blank, they tried desperately to escape, but their bodies just wouldn't listen. Then Katie raised her head, her completely black eyes without a trace of light, she smiled strangely.
"No, No, No..." "Don't kill me, don't kill me!!!" Sean and Henry immediately screamed in fear.
"Cut!" a voice interrupted Katie's actions.
The fluorescent light on the ceiling was turned on with a "click", and the pure white light made Sean and Henry feel that the warmth of this light seemed to be away from them for a century.
After they adjusted to the light again, they looked in the direction of the sudden voice and saw Rowan standing at the small conference table on the other side.
Katie and another man were standing next to him. Rowan looked at them with interest, and when he saw them recover, he said, "Gentlemen, come and meet Naomi Watts and John Hamm."
Only then did they recognize that the man was Mika, the boyfriend who was killed in the video.
"Boss, this is..." Henry then remembered that there boss told them already it was a movie but they still got confused nad thought it was real why because it looked like a live stream.
"A really good movie Boss" Sean said
Rowan looked at Sean with a satisfied smile, and said to the two of them, "Yes, gentlemen, the video tape just now is the first movie we are about to release, the horror movie "Paranormal Activity". And these are our two leading actors, Naomi and John"
"Hi, everyone. I'm Naomi." Naomi, who had changed out of her "bloodstained" T-shirt, smiled and extended her hand to shake hands with Sean and Henry.
"Hey, Naomi, glasses, glasses." Rowan suddenly called Amy and pointed at her eyes. It turned out that her eyes were still a black pupil.
"Oh, please wait a moment." Naomi turned around, quickly took off her contact lenses, and shook hands with Sean and Henry again.
It's blue eyes.
Sean and Henry finally breathed a sigh of relief when they saw her eyes, which were human eyes.
After introducing himself to John, Henry asked hesitantly, "So, what just happened was indeed a movie?"
"It's absolutely genuine." Rowan confirmed with a smile: "This is a DV movie. Well, it should be considered the world's first DV movie. But this is not the key point. The key point is that by using this technique, we can show the horror elements to the audience in an extremely realistic way. The whole process is similar to the form of a family documentary, so I call it a 'pseudo-documentary'."
"So that's why it's Pseudo documentary." Sean repeated it several times in his mind and began to think.
Rowan nodded with a smile: "Then do you know why I asked Naomi to dress up as a ghost to scare you just now?"
"Uh..." Although Sean and Henry were a little upset after learning the truth, they were not young and reckless and would never bring it up directly in front of their boss.
But now that Sid had said it himself, it would be better for the two of them not to know how to answer.
"Haha, I'm not trying to make fun of you." Rowan's joke made them laugh a little, and then Rowan said straightly: "I want the audience to feel the same feeling you just felt."
"Audience?" Henry hadn't reacted yet, but Sean, who had been working in the distribution business for many years, immediately understood what Rowan meant. He said hesitantly, "Are you talking about publicity?"
"That's right." Rowan snapped his fingers and said in high spirits, "Think about it. There is such a thing that has been circulated in local news and missing persons notices. In a suburban villa in Pasadena, Los Angeles, a young man named Mika died mysteriously, and his girlfriend Katie has been missing ever since. Although the police suspected that Katie was responsible for the case, she seemed to have disappeared from the face of the earth and could not be found at all. However, the police found a damaged DV camera and many recorded videotapes in the house."
"With no clues at all, the police commissioned the videotape to a film company for editing, and then released the content in theaters to the public, hoping that someone with inside information would be able to provide clues to the police after watching it." After Rowan finished speaking, he waited for Sean and Henry's reactions with a smile.
"In that case, the most curious people will definitely rush to the scene first. After watching such an exciting and terrifying movie, they will definitely think that this is really a supernatural attack and will definitely recommend it to their friends." Sean understood it immediately and thought of the feasibility of this plan.
"Yes, and that's only part of a plan we will also pay the newspapers to start talking about supernatural events together and rouse the people into thinking about it after gestating for a month we will release the movie into the theaters." Rowan stated
"Not only that, we will also further promote the impact of this incident in local newspapers and on the Internet. We will pretend to be people who occasionally know about this matter and are very interested in it on various forums, BBS message boards and horror and curiosity websites, and promote this 'paranormal murder case' to everyone. Then, through word of mouth, we will achieve the effect of one person telling ten people, and ten people telling a hundred people."
"Use an absolutely realistic 'paranormal murder' to attract and spread this matter, use a spark to start a prairie fire, and eventually achieve an unstoppable publicity effect that sweeps the world. I call it 'viral marketing'!" Rowan said with the final word.
His words immediately made Sean's eyes light up, "Viral marketing!! That's a good one, Boss."
"If fans and other media find out about this, will they accuse us of false advertising? If this causes resentment among fans, then..." Henry asked hesitantly.
"Then it will depend on our public relations level. This deceptive effect cannot always work, especially after the movie is released. By then we will have to shift the direction of publicity to the film's... low cost and high box office, and the world's first DV movie, pseudo-documentary, etc." Sean is indeed a veteran who has been in the industry for many years and knows the rules of Hollywood publicity very well.
"Well, Sean, the distribution and promotion of the movie 'Paranormal Activity' is now the primary task of the distribution department. First, contact the theaters and set the release time and number of showtimes as soon as possible." Rowan clapped his hands, attracted the attention of Sean and Henry, and gave them orders.
"As for the specific steps, first, we have to go to the place where 'Paranormal Activity' took place, the suburbs of Pasadena in Los Angeles, and make up the story of this supernatural case, and have people tell it there every day, in an effort to make the locals really believe that such a case existed." Rowan began to explain the detailed promotional methods.
"Boss with all these plans the Promotion budget of the movie would be really high" Sean stated
"Well, then you should write out the publicity plan as soon as possible according to the three-step plan I told you, and list the budget estimate. How much do you expect to spend?" Rowan said quickly.
"Well, it's at least 5-10million US dollars. No, it has to be close to 10 million US dollars." Sean said after repeated calculations.
"Yeah." Rowan nodded without changing his expression.
"Is it okay?" Sean asked again and again, "This... movie looks very simple, and there are no stars." While saying this, he couldn't help but look at John Hamm and Naomi next to him.
"The cost of making this movie was only $50,000." Rowan said this shocking statement with a calm expression.