Seeing this, the others could no longer hold back. Everyone had been preparing for so long, and the investments were huge.
Initially apprehensive about the first promotional clash, their influence was later minimized by a series of damaging moves from Chu Tian.
Their fighting spirit was at its peak; further delay would only see it wane, then extinguish completely. After holding back for so long, if they didn't release their albums now, their companies might as well close down and become a laughingstock.
So, no matter what, the albums had to be released this month.
But nobody had anticipated a surprise contender like Cheng Yaojin appearing midway. Everyone had been fighting for so long; how could someone just show up to reap the benefits? There was no such thing as a free lunch.
Like floodgates opening, companies jumped out one after another to announce their new albums.
[Huamei Records: Pan Meichen's new album "In Love" out at 12:00 PM!]
