After three consecutive previews, "Inferno" gained a lot of word-of-mouth from the audience.
At the same time, all the data collected from each preview was gathered to Washimine Entertainment at the fastest speed.
Washimine Entertainment, on the other hand, will use this first-hand information to make targeted fine-tuning to the subsequent promotion and marketing of the film.
Even after 2010, previews are still the best way for film companies to get audience feedback before a movie is released.
"Give it to me, Miss Bali."
Standing at the door of the office, Ryan took the movie's preview word-of-mouth statistics from Bali.
Then he handed these things to Nanaya who was sitting in front of the computer.
"Congratulations, Nanaya. The preview has received excellent reviews, and the audience approval rating for the third preview has risen to 96 percent."
Nanaya looked up and asked, "What about the theaters?"
Nanaya had actually already guessed that the audience's word-of-mouth would explode after the first two preview screenings.
Since most of the preview audience are Fate fans, the gap in word-of-mouth should not change much.
It seems that Nanaya's "Purgatory Flame" at least meets the needs of Fate fans.
Such a result should ensure that the film's initial box office is very good, and breaking even will definitely not be a problem.
Therefore, Nanaya doesn't care too much about the audience's reputation. A 1% or 2% increase will not have a substantial impact on the movie's box office performance.
What Nanaya cares more about is the opinions of theater representatives.
The number of screens for the first run is another key factor affecting the film's first run box office.
Don't be fooled by the good things that the theater representatives said at the celebration party for the first half of FZ last year.
But firstly, there was no signed contract, and secondly, there was no written receipt.
Nanaya basically just listened to that kind of polite talk and let it go.
"There were no representatives from the theater chain participating in the third preview."
Ryan replied.
"What about the results of the first two times?"
Ryan flipped through the statistical materials and reported to Nanaya after finding the relevant data: "During the first two previews, moviegoers in all North American cinema chains had already seen the movie."
"What's the result?"
"55 out of 62 people gave it an A-level commercial film rating; 5 out of the remaining 7 people thought the ending of the movie was too sad and the audience might not like it; the last 2 people gave up the choice."
"What does it mean to give up?"
Nanaya didn't know that some of these people would abstain from voting.
Ryan responded, "They personally don't like the movie, but they think it has the potential to be a hit."
"So how many screens can we get?"
"According to Washimine's statistics..."
Ryan took another look at the data and said, "The North American opening will be no less than 4,200 theaters with 8,500 screens. As for whether there will be more theaters in the future, it depends on the performance of other films in March."
"In other words, the box office performance of Fox's 'Horton Hears a Who' will directly affect the number of screens that 'Inferno' opens on?"
Lily, who had been sitting on the sofa and acting like a good kid, raised her hand and asked a question.
After taking a look at the uninvited beautiful girl with a ponytail, Nanaya nodded.
"That's true in terms of results."
"Oh, looks like we're going to have a boxing match with Fox~" Lily raised her hands excitedly.
Nanaya didn't have the time or energy to play around with Lily. He ignored the girl's sigh and turned to look at Ryan.
"Does the report mention the current propaganda situation?"
Ryan nodded: "Currently Washimine has been posting on various websites to promote "Purgatory Flame"!"
Because of the advantages of the [See Moon] website, Washimine's online advertising costs are not only lower than physical ones, but also more effective and targeted.
It is no exaggeration to say that when it comes to online movie promotions, Nanaya and Washimine are already at the forefront of Hollywood.
In the online promotion of "Purgatory's Flames", Nanaya and Washimine used online water army, a very brainless but very effective promotional tool.
You have to know that today's netizens are not as savvy as they will be in ten years.
The use of internet trolls to whitewash others is still very effective in the current Internet environment.
When people become disgusted with the internet trolls in the future, we will have to change to another way of playing the game.
"Hmm…"
Seeing that Nanaya was talking to her sister from beginning to end, Lily's cheeks puffed up with anger.
"Mo~Brother-in-law, don't just chat with my sister, at least talk to Lily~"
Lily was dancing around in a rage.
"Are big breasts really that good? Are big breasts and big butts so great?"
Ryan sighed, she grabbed her sister's collar and expressed her apologies to Nanaya.
"I'm sorry, Nanaya. I'll take care of my child."
"I see..."
Nanaya nodded with a wry smile. He still didn't understand what this girl Lily was here for.
"Oh, that's right."
Nanaya thought of something and stopped Ryan who was about to drag Lily away.
"Go tell Bali to keep an eye on the media's comments."
Ryan tilted his head: "What's wrong?"
"Nothing." Nanaya rubbed his eyebrows and said, "I just have a bad feeling that some people are going to cause trouble."
Although Nanaya really doesn't have any skills like "Intuition", his prediction is indeed correct.
Since the beginning of March, various media outlets have begun to report various negative news related to FZ.
Most of these were gossip, but there were still a few that had a negative impact on FZ.
There are two pieces of negative news that are quite troublesome.
One is a negative report about the idol group [Trier] who are called stars but actually skirt the line of sex.
The other is the romantic scandal between Lily and Rin.
These two pieces of news are quite troublesome for Washimine and the upcoming FZ.
It's not just because the magazine that published these two articles is a gossip weekly that is very influential in the United States.
More importantly, it is difficult for Washimine to refute what was said above.
The person who wrote these two gossip news articles was very experienced in writing, and he deliberately used the format of 80% truth and 20% falsehood, which is used specially for spreading rumors.
For example, the Japanese female idol mentioned in the article.
The problem of underage pornography is prevalent in this industry, and this trend also existed when Trier was just starting out.
However, the article did not mention that after Washimine acquired Trier, it carried out large-scale rectification.
Especially after Nanaya got involved and the team went global with "Goblins slayer", they completely abandoned these dross.
For example, the scandal between Lily and Rin.
Because of the operation of Rinlily, the two of them did deliberately create an ambiguous relationship.
But the Trier officials never admitted this matter from beginning to end.
The most important thing is, because of that beast Nanaya, the two girls have always disliked each other in private.
Even if Lily dragged her sister to find Nanaya to play with Ehuang and Nuying, it would be impossible for her to be with Rin.
But obviously, the person who wrote this article completely ignored all of this and focused on the negative content.
This is even more true for the media that followed suit.
With the mentality of just wanting to watch the fun and not mind getting involved, they are fanning the flames of these negative news.
Although everyone knows that the people who wrote these two reports are definitely Fox's gunmen.
But in the following period, more media followed up and even took the initiative to dig up more negative news about Trier and Lily Wettin.
These of course include Fox and News Corporation's own media.
But there are also shadows of six other big companies looming.
There are even more unscrupulous media outlets that have no moral bottom line and exist only to pursue news profits.
Let's not even mention Fox and News Corporation.
Apart from those long-standing contradictions and conflicts.
"Inferno" and its own "Horton Hears a Who" are actually competitors in the same period.
Although the other six major companies do not have any deep conflicts with Washimine, they do not have much direct competition with "Purgatory Flame".
But who can blame Washimine and Fate for being so popular in the past two years?
It not only allows you to see your movie series suffer, but also makes big news.
I believe that few people in the entertainment industry would refuse something like this where the benefits outweigh the disadvantages.
Therefore, Nanaya is also very clear that the real purpose of those who hype this news is neither [Trier], nor Lily, nor Rin.
"Xiang Zhuang dances with a sword, aiming at Pei Gong..."
Nanaya threw the gossip magazine on the desk, his eyes flashing with flames of anger.
"You want to bite me, but I don't know if your teeth are strong enough."
Regarding the practice of attacking "Inferno" by targeting the actors.
Nanaya and Washimine responded immediately.
The first thing is to let Rin and Lily themselves come out to refute the rumors and tell everyone that there is no so-called ambiguous relationship between them.
Then they mobilized those who stood on Washimine's side to build momentum for them and [Trier].
At the same time, the record of last year's [Trier] world tour was released.
Let all Fate fans know that [Trier] is not an unhealthy erotic group.
At the same time, Nanaya came out in person to support the event.
Publicly expressed support for Lily Wettin and refuted those with ulterior motives.
"Lily is the most hardworking and motivated actress I have ever seen. Although she is from an aristocratic family, she is not like some celebrities at all. Her food, clothing, housing and transportation are no different from ordinary people."
On the podium, Nanaya kept praising Lily.
It was as if the girl with a ponytail was the best woman in the world.
As for the incident a few days ago when this girl made a scene in his office.
Nanaya naturally pretended that nothing had happened.
In fact, Nanaya knew very well that this time it was Lily who took the bullet for him.
If it weren't for the fact that Kiryu Nanaya was usually a low-key person and there was not much that could be criticized about him, those guys wouldn't have pointed their guns at Lily.
There was a sense of compensation in the way he praised Lily.
Of course, Nanaya will not let Fox, who provoked the dispute, go.
Shion has prepared a big gift for her old senior!