Yi Anguo did not reject the olive branch extended by Penguin Company, nor did he raise any objections to its investment terms.
Penguin Company made this move not only because they were optimistic about the development of Anjing Online Supermarket but also out of a sense of helplessness. To strengthen its own position and combat the competition from Taobao Company, Penguin had established a C2C shopping website called Paipai, similar to Taobao, several years ago and subsequently added a few subsidiaries. However, they were all unsuccessful, suffering continuous losses and proving to be no match for Taobao.
