Even though Ashton knew that Rebecca Kelloway was making some small moves and secretly taking business from Heath Group, since those businesses were not of much importance to Heath Group anyway, he only asked Cody Aberton to keep an eye on the Kelloway Group's activities, without intending to retaliate against them.
Madam Heath had advised him that the Heath family and the Kelloway family had been friends for decades, and he should not make things too ugly and ruthless.
Ashton heeded Madam Heath's advice.
As long as Rebecca did not continue to harm Joanna Lawrence, Ashton didn't really care if she took a bit of business from Heath Group.
To him, Rebecca's tactics were just child's play; he didn't take them seriously.
However, if it involved Joanna, then it crossed his bottom line.
He would no longer be merciful to the Kelloways.
It would be easy for Heath Group to deal with the Kelloway Group.
