After more than a year of filming, post-production, and preparation, "Before Death" finally received the film release permit in mid-2007.
The film was originally planned by "Light Year" company to be released during the summer schedule in major cinemas in 2007. However, many steps took longer than the team anticipated, causing them to miss the summer slot that year.
Therefore, the film could only be released during the Chinese New Year schedule in 2008.
Everyone knows that every Chinese New Year schedule is a battlefield where numerous films compete fiercely, making the "Light Year" company quite stressed.
Obviously, "Before Death" is a small-budget film with "no stars, no big investment, no topics" – a "three-no" film.
After painstakingly obtaining the release permit, the film team encountered problems while doing publicity, negotiating with cinemas, and preparing for release.
Firstly, there was no attention paid to publicity.
