(Prevent theft, send later.) Abstract: With the advancement of technology and the coverage model of intelligent networks, the rise of the gaming industry in recent years has been evident to the populace. The propagation of games is no longer constrained by rigid promotional modes, and the influence of games has gradually expanded to all aspects of life. Correspondingly, gaming companies must continuously integrate resources, innovate and iterate, and improve performance to keep pace with the rapid development of the times. A diversification strategy aptly meets the planning needs and development goals within the gaming industry. Against the backdrop of economic globalization, diversification strategy, as the preferred mode of enterprise development, is also applicable to gaming companies. This article uses Sanqi Mutual Entertainment Company as an example to explain the impact of diversification strategy on the performance of gaming companies.
