(Anti-theft, posting it later.) Abstract: With the advancement of technology and the widespread coverage of smart networks, the rise of the gaming industry in recent years is evident to the public. The methods of game dissemination are no longer confined to rigid promotional models, and the influence of games has gradually expanded to every aspect of life. Correspondingly, gaming companies need to continuously integrate resources, innovate, and update to improve performance amid the rapid development of the times. Diversification strategy perfectly aligns with the planning needs and development goals within the gaming industry. Against the backdrop of economic globalization, diversification strategy, as the preferred mode for business development, is equally applicable to gaming companies. This paper uses Sanqi Mutual Entertainment Company as an example to elucidate the impact of diversification strategy on the performance of gaming companies.
