Chapter 729 - Chapter 661

(Anti-theft, to be released later.) Abstract: Accompanied by technological advancement and smart network coverage, the rise of the game industry in recent years has been evident to the public. The dissemination of games is no longer confined to rigid promotional models, and the influence of games has gradually expanded to all aspects of life. Correspondingly, game companies need to continuously integrate resources, innovate and renew, and improve performance in line with the rapid development of the times. Diversification strategy precisely meets the planning needs and development goals within the game industry. Against the backdrop of economic globalization, diversification strategy, as the preferred mode of enterprise development, is equally applicable to game companies. This paper explains the impact of diversification strategy on game company performance by taking Sanqi Mutual Entertainment Company as an example.