(Anti-theft, will be released in due course.) Abstract: With the advancement of technology and the coverage model of smart networks, the rise of the gaming industry in recent years has been evident to the public. The dissemination of games is no longer restricted to rigid promotional models, and the influence of games is gradually expanding to all aspects of life. Correspondingly, game companies also need to continuously integrate resources, innovate, and enhance performance along with the rapid development of the times. The diversification strategy precisely caters to the planning needs and development goals within the gaming industry. Against the backdrop of economic globalization, the diversification strategy, as the preferred model for business development, is also applicable to gaming companies. This article explains the impact of the diversification strategy on the performance of gaming companies using the case of Sanqi Mutual Entertainment Company as an example.
