(Anti-theft, will be sent later.) Abstract: With technological advancements and the coverage model of intelligent networks, the rise of the gaming industry in recent years is evident to the nation. The dissemination method of games is no longer confined to rigid promotional models, and the influence of games has gradually expanded into all aspects of life. Correspondingly, game companies also need to continuously integrate resources, innovate and iterate, and improve performance amidst the rapid development of the times. A diversification strategy aptly meets the planning needs and development goals within the gaming industry. In the context of economic globalization, the diversification strategy, as the preferred mode of enterprise development, is also applicable to game companies. This paper uses Sanqi Mutual Entertainment Company as an example to explain the impact of the diversification strategy on the performance of gaming companies.
