Chapter 723 - Chapter 655

(Anti-theft, to be released at the time.) Abstract: With the advancement of technology and the coverage model of intelligent networks, the rise of the game industry in recent years is apparent to the public. The way games are marketed is no longer confined to rigid promotional modes, and the influence of games has gradually expanded to all aspects of life. Correspondingly, game companies also need to continuously integrate resources, innovate, and improve performance in line with the rapid development of the times. A diversification strategy aptly meets the planning needs and development goals within the game industry. In the context of economic globalization, a diversification strategy, as the preferred development model for enterprises, is equally applicable to game companies. This article takes Sanqi Mutual Entertainment Company as an example to illustrate the impact of diversification strategy on the performance of game companies.