(Anti-theft, will be published later.) Abstract: Accompanied by technological advancement and intelligent network coverage, the rise of the gaming industry in recent years has been witnessed by the public. The dissemination of games is no longer restricted to rigid promotional models, and the influence of games has gradually extended to all aspects of life. Correspondingly, gaming companies also need to continually integrate resources, innovate, and enhance performance in tandem with the rapid development of the times. The diversification strategy precisely meets the planning needs and development goals within the gaming industry. Against the backdrop of economic globalization, the diversification strategy as the preferred model for enterprise development also applies to gaming companies. This article uses Sanqi Mutual Entertainment Company as an example to explain the impact of diversification strategy on the performance of gaming companies.
