Chapter 713 - Chapter 645

(Anti-theft, to be sent later.) Abstract: With the advancement of technology and the coverage model of smart networks, the recent rise of the gaming industry is evident to the public. The way games are promoted is no longer limited to rigid modes of promotion, and the influence of games has gradually expanded to all aspects of life. Correspondingly, game companies also need to continuously integrate resources, innovate, and improve performance to keep pace with the rapid development of the times. A diversification strategy perfectly aligns with the planning needs and development goals within the gaming industry. Against the backdrop of economic globalization, the diversification strategy, as the preferred development mode for enterprises, equally applies to game companies. This article, taking Sanqi Mutual Entertainment Company as an example, explains the impact of diversification strategy on the performance of game companies.