In the blink of an eye, it was January,
Preparation for the Bharatiya Premier League is already heating up, with all the qualifiers being packed to the brim and team clothes being sold like samosas. Meanwhile, the sports clubs have already started to do the promotions to the teams by marketing their star players, holding roadshows, fan service events, and the whole 9 yards.
They were doing their best to earn more revenue, whether through endorsements, partnerships, selling limited-time merchandise or igniting rivalries, and, to add fuel to the fire, all newspaper ads they did were filled with provocative challenges, whether it is in a daily, weekly or even monthly newspaper. Recently the advertisements are even being done in Chitrakalas and sometimes, in rare cases, novels.
This ignited the passion in the fans due to the spicy rivalries and generated more interest, so much so that sometimes even Vijay is swept into the excitement.
