On July 17, according to data from the food and beverage data platform Narrow Gate Restaurant Eye, Miyue Ice City has opened 13,528 stores nationwide. Among them, only 465 stores are located in first-tier cities, accounting for 3.44% of the total number of stores. Over 30% of the stores are located in new first-tier cities and second-tier cities, while almost 60% of the stores are in third, fourth, and fifth-tier cities, accounting for 24.87%, 22.72%, and 11.69% respectively.
Specifically in Shanghai, Miyue Ice City was still a specialty of urban-rural junctions. As of February 2021, Miyue Ice City had only about 66 stores in Shanghai, most of which were located in Shanghai's suburbs or around schools, primarily targeting student groups whose consumption power was not very high.
By July 2021, this number had risen to 81. With Miyue Ice City's rapid popularity on platforms like Douyin, Bilibili, and Xiaohongshu, it successfully "entered" the core business districts of Modu.
